When To Clap & What To Wear: Two Remarkably Practical Guides You Can Use
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Chattanooga Symphony & Orchestra concertmaster Holly Mulcahy has been on a tear as of late by tackling two of the most difficult questions arts orgs (especially classical music groups) encounter on a regular basis: when to clap and what to wear. Mulcahy addresses each in separate posts at her blog, Neo Classical, and unlike the typical examination of these well-worn topics, she provides a wealth of useful insight geared far more toward making patrons feel ...
Is Your Website Ready For Google’s Big Algorithm Change?
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Tomorrow, 4/21/2015, is the day Google will fully implement the latest major change in its search algorithm and if your site isn’t prepared, you can expect a world of hurt via your search rankings. Simply put, it’s all about meeting Google’s new mobile friendly thresholds; if your site is what Google considers mobile friendly it is more likely to rank it higher in search results. Additionally, Google also plans to contain more relevant mobile content ...
One Simple Change To Google Analytics Anyone Can Do (and everyone should)
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Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…