Spoiler: there’s a good section in the article that draws on lessons from the medical field.

Become An Arts Admin Jedi By Mastering The Art Of Getting Things Done @Americans4Arts #ARTSBlog

If you haven’t been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up on Oct 24, 2015. Regular ArtsHacker readers will notice the numerous connections with this site’s mission and that’s no mistake; titled Mastering the Art of Getting Things Done, the post focuses on the need for arts marketers, and I’d go so far as to say arts managers in general, to ease ...

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How To Make Images Behave Inside Mailchimp RSS Campaign Templates

How To Make Images Behave Inside Mailchimp RSS Campaign Templates

NOTE: be sure to check out this article published after this one with updated information and a new option Mailchimp provides to help mitigate this problem. MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC’s case, it’s the inability to dynamically resize images via an RSS campaign so they fit inside both Smartphone and standard ...

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Creating An Effective Non-Responder Strategy For MailChimp

Creating An Effective Non-Responder Strategy For MailChimp

One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. In the most extreme situations, arts managers hold onto these addresses due to a misplaced belief that the more addresses in your lists, the better; add ...

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