Don’t Let Sliders and Carousels Derail Your Conversions
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If you’re still considering using sliders or carousels on your website’s homepage, you likely want to reconsider. The latest research from the Baymard Institute reinforces the long-standing consensus: these elements are often implemented poorly and lead to detrimental user experience. A section of that report covers sliders/carousels and the news is the same as it has been since we’ve been writing about this topic in 2016. What really stands out in the report is their ...
How to Interact (or Not) with the Political Process
What is the difference between campaigning, lobbying, and advocating for a certain policy position and on which of them, if any, should a nonprofit arts organization spend time and resources? As always, consult an attorney for legal advice, an auditor for the reporting requirements, and take the following as a starting point to those conversations. Campaigning Campaigning, broadly, is an effort to influence voters in elections. This includes messaging for or against a particular candidate ...
Chorus America Conference 2024 Review: A Tech Vendor’s Perspective
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I found Eric Rubio’s review of the 2024 SphinxConnect conference remarkably helpful and it inspired me to do the same for the conferences I attend. But one twist is where Erik was an attendee, my perspective is from a vendor. As a first-time vendor from UpStage CRM at the 2024 Chorus America Conference, it was an eye-opening experience. Here’s a breakdown of my experience: Highlights Areas for Optimization General Observations Unique Considerations for Tech Vendors ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…