Cialdini’s Universal Principles of Influence Expanded and Updated
Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marketers. He recently was interviewed by Roger Dooley of Neuroscience Marketing. I found it to be incredibly useful and interesting and I think you will, too:
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…