Why Plain Language Is Imperative For Our Survival

I’ve been on a war against jargon for a long time. Recently, I’ve come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate language. I’d like to share them with you here. We must understand that not everyone has a doctorate-worthy vocabulary level. Even for those who are exceptionally deft with language, messaging that is around 6th-8th grade level resonates because it is easy comprehend quickly. Many leaders employ this type of communication with great success like Steve Jobs, Elon Musk, … Read more

Even More Reasons Web Accessibility Should Be On Your Radar

The folks at UsableNet have some news you need to hear. In December 2020 they published a report that shows digital accessibility lawsuits rose 100% over 2020. These are lawsuits filed against organizations for failing to have websites that comply with accessibility standards. Known as Web Content Accessibility Guidelines (WCAG), these are a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. If your website fails to meet these standards, your … Read more

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