Month: February 2019

It’s Like Excel On Steroids

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Most of us are using Excel to manage any number of things, right? *everyone nods in agreement* I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing is like Excel on steroids (in a good way).  I use it exclusively to manage advertising campaigns, editorial calendars, speaking engagements, and more. Here are just a few of the reasons why I love it so much: It is in the cloud and it is easily shareable. You don’t have to worry about which version of the spreadsheet you’re … Read more

You Need To Pay Taxes On Program Book Ads

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Non-Profits Pay Taxes On Unrelated Business Income Just because your organization is tax exempt doesn’t mean everything you do is exempt from taxes. There are a number of activities that result in what is known as Unrelated Business Taxable Income (UBTI) which may be as much as 21%. While there are some subtle distinctions that determine what activities are taxable and which are not, program book advertising is definitely taxable. IRS publication 598, is a good starting resource on the subject because it offers a number of scenarios as examples of related … Read more

Quite Possibly The Best Oops Email I’ve seen In A Long Time

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First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open. Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather fabulous oops email that followed: Here’s why I love this: They were honest about their mistake. Everyone makes mistakes every … Read more