Spoiler Alert: Multichannel Communications Work Best With Donors

If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your content. Your patrons will likely see your message on more than one channel before they take an action. A recent article in Forbes provides data that shows that shows existing donors prefer email communications, but many donors first learn of a nonprofit on social media. 42% say they … Read more

2019 Reader Survey

Now that ArtsHacker has five years under its belt, we’re keen to get your feedback on how we can refine our content and how it’s presented. Your insights will be instrumental in enhancing what we currently learn from Google Analytics by providing more information about who you are and what you find most useful. All of this is to say this survey is your big chance to help influence ArtsHacker’s content and overall direction. And we’re not just about take-take-take, no siree bub. We’ve got a pretty sweet giveaway for one reader submission chosen at … Read more

Send this to a friend