Is Google Reading Your Data Correctly? Find Out with This Handy Tool

In order to really maximize your content in Google search results, you should be taking advantage of structured data. Back in December, 2015 we learned how to use Google’s terrific Data Highlighter tool to manually match your content up with their structured data formats. That tool is still available, but the best way is still integrated structured data tags right into your specialized content. However, figuring out if that task has been properly implemented wasn’t ...

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Out, Damned Jargon! Out, I Say!

jargon noun  jar·gon  \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious language marked by circumlocutions and long words an academic essay filled with jargon Arts organization descriptive copy is filled with jargon. We have lots of words that are specific to our art form which we use to describe our organization or events. The problem with this is that people who are not familiar with us don’t understand ...