Write Your Congresspeople!
One of my favorite parts of my job is the part that I get to pretend I’m a Washington, D.C. lobbyist. As the Community Engagement Manager, I get assigned the large task of doing small advocacy work. Building relationships with legislators is important and should be on someone’s plate. It doesn’t need to be a lot; but a little bit of effort can go a long way. (See my previous ArtsHacker post on 10 Ways to ...
It’s Official: Click Click Done Was The #1 RANKED SESSION Among #NAMPC 2015 Attendees!
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We are so pleased to learn that the Click.Click.Done. Developing Your Google Analytics Skills session at the 2015 National Arts Marketing Project Conference was ranked as the #1 session among session attendees! The session was developed by Arts Hacker Editor-in-Chief Drew McManus along with contributors Ceci Dadisman and Marc van Bree and designed to be a very hands-on type of experience where attendees put lessons into motion in real time. National Arts Marketing Project Manager, Laura Kakolewski, was ...
Don’t Talk About Your Concerts Tell Us Something Else (Content Marketing, Part 3)
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in the business of performing? Assuming an artist has already developed a solid brand that covers the basics (website, social channels, recordings, and a strong performance track record), how do they perpetuate their brand and significantly elevate it? As marketing guru Seth Godin says, ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…