Ceci Dadisman, senior contributor

Focus Areas

Email Marketing, Box Office, Branding, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design, Graphic Design

About

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Connect With Ceci

Ceci Dadisman

Article Archive

The Best Time To Send Email

The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, something about how there isn’t a definite answer for this. Each organization is different as is targeting segment within an organization’s list. For example, if you have segments of parents (to whom you talk about your children’s programs) and…

More Changes To Facebook Ad Targeting

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for…

New Data About How People Use Media

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently happening across the media landscape for the U.S. consumer.”  Basically, it shows how people are using media including TV, video streaming, social media, etc. Why is this important to arts administrators? Knowing what channels are popular among different market segments help…

Authenticity FTW

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view…

Out, Damned Jargon! Out, I Say!

jargonnoun  jar·gon  \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious language marked by circumlocutions and long words an academic essay filled with jargon Arts organization descriptive copy is filled with jargon. We have lots of words that are specific to our art form which we use to describe our organization or events. The problem with this is that people who are not familiar with us…

HeatMap

Are You Looking At My Heatmap?

If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given…

Audience Diversity Is Not A Fad

Audience Diversity Is Not A Fad

Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past few years. With the US population becoming more and more diverse and our “traditional” audiences dwindling, arts organizations simply must make a concerted effort to engage with multicultural populations in the communities they serve. We know from…

Everything We Know About The Facebook Feed Changes So Far

Everything We Know About The Facebook Feed Changes So Far

Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: ContentsPosts from family and Friends be prioritizedVideo posts will be deprioritizedThe big pictureSolution-based thinkingAdditional Resources Posts from family and Friends be prioritized According to VP of News Feed Adam Mosseri, Facebook will prioritize “posts that inspire back-and-forth discussion in the comments and posts…

How Not To Be Like Kodak

How Not To Be Like Kodak

When we think about most arts organizations, would we use the term “innovative” to describe them? Probably not. For many organizations, things have been done largely the same way for decades. Sure, there may be some shiny new things like a website or app, but the experience of attending an arts event hasn’t really changed.  You purchase a ticket to sit in a dark theater mostly in silence watching something happening on…

Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply…

Culture Track 2017 is here

Culture Track 2017 Is Here!

After waiting for three long years, the 2017 edition of LaPlaca Cohen’s Culture Track has arrived! Arts and culture data nerds, rejoice! As per the Culture Track website: Culture Track is a national online survey of cultural consumers’ attitudes, motivators, and barriers to participation. There are tons of good nuggets of data in the report, but it bears reiterating the most high-level concept. We arts administrators have known this anecdotally for years,…

Will QR codes make a comeback

Will QR Codes Make A Comeback?

Remember when everyone said that QR codes were the next big thing? All of a sudden, it seemed like every piece of printed marketing material included one.  However, QR codes had one major flaw: you had to have a separate app to read them. This turned out to be a real dealbreaker for most smartphone users in the US. That might change with the release of iOS 11.  It includes the ability…

Facebook Groups for Pages Is Here

Facebook Groups For Pages Is Here!

A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than needing the Admin of a page to create the group using their personal information.  This is great for organizations who have a need for Group functionality but want to keep everything on-brand. Check out what Facebook’s Chief Product…

Who Should Receive Your Email Newsletter

Who Should Receive Your Email Newsletter?

You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your list (or to the people on all of your lists, depending on how you have it organized). As marketing evolves, relevance is becoming more and more important.  Sending your patrons (and prospective patrons) the most relevant…

What To Do After The Send

Ever feel like you are just sending out email after email, shouting your message at the top of your lungs over and over again to mixed results? The key is to make sure that you send follow-up emails to your patrons after you’ve sent the original sales email.  This keeps your message top of mind without simply sending the same thing over and over again. One of the simplest ways to send email…

ain't no party like a stats party

The 2016 Arts Industry Digital Marketing Benchmark Study Is Here

Each year, the folks at Capacity Interactive publish the results of a comprehensive survey of digital marketing at arts organizations around the country.  The data provides not only information about what arts marketers are doing out in the field, but also can serve as a benchmark to see how your organization stacks up against your peers. Some key takeaways, as identified on Capacity’s website, are: Arts organizations are underinvesting in websites, particularly…

time to service your data

My Data Is So Fresh, So Clean

A couple of weeks ago, I wrote a post talking about how to keep your email list clean.  It got me thinking that we really need to keep ALL of our data clean.  Now that season is over for most of you, it is the perfect time to do a little data maintenance. Let’s all grab our tricorders and dive right in. Contents1. Go On A Data Cleanse2. All About That Database3. Reactivation Nation…

What Jeff Bezos Can Teach Arts Organizations

What Jeff Bezos Can Teach Arts Organizations

Recently, Business Insider published Jeff Bezos’ latest letter to Amazon shareholders.  As I read it, I kept thinking how applicable his words are to arts organizations. As arts administrators, we often exist in our own nonprofit arts organization bubble and compare ourselves only to what others in our industry are doing.  Of course, it is important to know what our peers are doing, but this is a dangerous practice because there is so…

Your Email List Is So Dirty

Your Email List Is So Dirty

When was the last time you cleaned your email list? If it was more than a year ago, it is likely to be quite dirty. Dirty lists can lead to lower open rates and engagement and no one wants that, amiright? Let’s look at some ways to clean up your list so your emails are more effective. ContentsGet rid of invalid addressesSegment to find your active readersSend a reactivation campaignAfter all that,…

Stop With The Boring CTAs Already!

It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement.  However, we tend to use the same text over and over again.  “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on…

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