Ceci Dadisman, senior contributor

Focus Areas

Email Marketing, Box Office, Branding, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design, Graphic Design

About

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Connect With Ceci

Ceci Dadisman

Article Archive

How to Create Date-Based Automations with MailChimp

If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. Let’s take a look at how you can use date criteria to create an automation. Let’s say you’re a museum and you collect the email addresses of your visitors. You want to follow up with them after their visit with…

Using MailChimp Segments for Frequent Targeting

So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentation each time. The first thing you’ll do is go to your audience and click Manage Contacts. In that dropdown, you’ll see “Segments” — select that. Then select “Create Segment.” Now you’re ready to enter your criteria:…

So You Didn’t Have A Goal Set Up In Google Analytics?

It’s ok. I promise. So, you should have been tracking goals in Google Analytics all this time, but you didn’t know how to set it up and now you do but you don’t have any data to show. There is at least something that can redeem the situation! Let’s talk about how we can look at a conversion rate retroactively. You won’t be able to see conversion dollars, but this will at…

Gifs Have Come To MailChimp!

If you’re a regular MailChimp user, you’ve probably noticed some changes recently. Some are major changes such as the expanded functionality of tags which is by far the easiest way to segment emails. Others are small changes, and yet others are just plain cool. One of the latter is the ability to place an animated gif in an email right from MailChimp. Animated gifs are a great way to add an engaging…

How To Segment Using Tags In MailChimp

Fine, I’ll say it. If you’ve got 25 lists in MailChimp (now called “audiences”), you’ve got about 24 too many. In order to easily segment and suppress members of your list, you should have only one main list in which the majority of your contacts live. I know, this is probably different than how you currently have your lists set up. However, I promise this is the way to go in order…

It’s Like Excel On Steroids

Most of us are using Excel to manage any number of things, right? *everyone nods in agreement* I’d like to invite you to try my go-to spreadsheet software: Airtable. You guys, this thing is like Excel on steroids (in a good way).  I use it exclusively to manage advertising campaigns, editorial calendars, speaking engagements, and more. Here are just a few of the reasons why I love it so much: ContentsIt is…

Quite Possibly The Best Oops Email I’ve seen In A Long Time

First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open. Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather…

Friends Don’t Let Friends Boost Posts

You’ll find out what I mean by that ^^^ at an in-depth webinar all about Facebook advertising hosted by the West Virginia Association of Museums. Registration is required but you don’t have to be a WVAM member to attend. This webinar is perfect for small to mid-size arts organizations of all types looking to get started with Facebook advertising or take your campaigns to the next level. More information and registration —>…

Stop! Before You Send An Email To That Old List…

Clean your list! If I had a nickel for every client who emailed me in a panic because MailChimp (or Constant Contact or Emma or whoever) froze their account because an exceptionally high bounce or SPAM rate raised red flags… Nine times out of ten it is the result of an email that went out to an old list. If you are thinking of sending a reactivation email to a list you…

It’s Here! The 2017 Digital Marketing Benchmark Study

It is one of the best times of year! Capacity Interactive has published their most recent Arts Industry Digital Marketing Benchmarking Study findings. In looking at these findings year-over-year, it is interesting to see what has changed and what hasn’t. I highly recommend that you download the report for yourself, but here are some tidbits I found particularly interesting: We asked how organizations are informing their new site designs and found that,…

It Isn’t Just About The Price!

In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should we offer free events to bring new people in the doors? Quick, let’s do a discount to sell some last-minute tickets! There is a host of data that shows that discounting and offering free events alone with the aim…

A Library Is Winning Instagram Stories

Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Insta Novels has been a resounding success. The library says it has seen an increase of 100,000 new Instagram followers and over 40,000 readers completed  Alice’s Adventures in Wonderland. My first thought is that this could be a great way to make…

Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers

It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.) As a native Pittsburgher, I was lucky enough to be in his presence with some frequency. I saw him more than once at Pittsburgh Symphony Orchestra concerts and even got the chance to talk with him briefly after…

The Best Time To Send Email

The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?” My answer is, inevitably, something about how there isn’t a definite answer for this. Each organization is different as is targeting segment within an organization’s list. For example, if you have segments of parents (to whom you talk about your children’s programs) and…

More Changes To Facebook Ad Targeting

Facebook has been rolling out changes to how advertisers are able to target users through advertising campaigns, and they have announced additional changes to take place by the end of September. The changes are as a result of the whole The Cambridge Analytica debacle which exposed just how detailed the data is that Facebook collects. Some of these include: Elimination of Partner data No more Custom Audience sizes New terms and conditions for…

New Data About How People Use Media

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently happening across the media landscape for the U.S. consumer.”  Basically, it shows how people are using media including TV, video streaming, social media, etc. Why is this important to arts administrators? Knowing what channels are popular among different market segments help…

Authenticity FTW

We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view…

Out, Damned Jargon! Out, I Say!

jargonnoun  jar·gon  \ ˈjär-gən , -ˌgän \ 1 : the technical terminology or characteristic idiom of a special activity or group sports 2 : obscure and often pretentious language marked by circumlocutions and long words an academic essay filled with jargon Arts organization descriptive copy is filled with jargon. We have lots of words that are specific to our art form which we use to describe our organization or events. The problem with this is that people who are not familiar with us…

HeatMap

Are You Looking At My Heatmap?

If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given…

Audience Diversity Is Not A Fad

Audience Diversity Is Not A Fad

Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past few years. With the US population becoming more and more diverse and our “traditional” audiences dwindling, arts organizations simply must make a concerted effort to engage with multicultural populations in the communities they serve. We know from…

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