Ceci Dadisman, senior contributor

Focus Areas

Email Marketing, Box Office, Branding, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design, Graphic Design

About

Ceci is a multi-faceted arts administration professional with more than 10 years of experience successfully marketing arts organizations utilizing innovative methods. Currently the Digital Marketing Director at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance.  She currently lives in Cleveland, Ohio.

Connect With Ceci

Ceci Dadisman

Article Archive

What Is That Traffic From “l.facebook.com” In Google Analytics?

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck is that?” Well, it is traffic coming through something called a “link shim”. Link shims were created by Facebook to protect you from malicious links. When you click on a link in Facebook, it checks that link against a huge list of malicious…

Gathering Data From Virtual Programming

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many organizations have widely shared free and open content online which has turned out to be a good vehicle to reach current and new patrons. In addition to making it easy to experience the art, this type of deployment removed the barrier…

Virtual Museum Tours Are So March

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in virtual visits. First off, let me say that I think virtual tours are great evergreen content to have and you should…

Which Is Better: Plain Text Or Designed Emails?

A new experiment looks for definitive data on whether a plain text or a designed email will result in more donations. KUOW Public Radio is Seattle’s NPW news station. Their independent, nonprofit newsroom produces award-winning stories, podcasts and events. For a time sensitive fundraising campaign, KUOW decided to test their usual email design against a more simple, stripped down, less designed version to see if it would lead to more donations. You’ll…

To Google Grant Or Not To Google Grant

Google Grants have been around for a decade already and are still a great way for your organization to appear at the top of search results. That said, unlike in the early days, there are more requirements to keep the grant in compliance and that has caused many organizations to let their grants lapse. If you don’t have a Grant and are considering applying, or if your organization’s is currently inactive, here…

If You’ve Got A Date, You Can Automate

Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to the standard automated emails sent when people sign up for your list or after a transaction, you can use date-based emails to reach your audience at the right time with the right message without having to lift a finger. Let’s take a look at 3 date-based automated emails you can set up…

Time To Say Goodbye…To People Who Never Open Your Emails

I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this is the case, you’ve probably got some people on your list who haven’t opened any of your emails for a year or more. If someone falls into that category, odds are it is either an inactive email address or they are simply not interested in what you have to say anymore. Most…

What To Do When You’re Dark

I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question arises as to how to keep in touch with patrons through this uncertain time. I have a few ideas to share with you: Release recordings of performances for people to watch from home. Whether it is an entire…

My Favorite Digital Marketing Tools

I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right in. ContentsAirtableBufferLandscapeGoogle AnalyticsGoogle URL BuilderDashThis Airtable I love Airtable so much that I’ve devoted an entire post about what makes it so awesome. I use it exclusively to manage campaigns and content calendars. I won’t rehash it all here — just go read the post. Buffer For Facebook, I always recommend using…

How To Get People To Open Your Emails

Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been published and it has some important insights for arts organizations on why people open or don’t open emails. The two top reasons why people open your emails are quite simple: they like hearing from you and the content is stuff they want to read. I would argue that those things are inextricably…

Print With A Purpose

We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends on your market and target audience. That said, I just saw a really great use of a print ad that is totally outside the box. Love Beauty and Planet recently placed an ad in the New York Times that isn’t just an ad, but it is actually wrapping paper. Not only does…

It Isn’t Only About “Young” People

A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of “young” audiences as people below the age of 40 but many of us have audiences where the average age is above 70. We can’t forget about the people in between. The yold are…

Spoiler Alert: Multichannel Communications Work Best With Donors

If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your content. Your patrons will likely see your message on more than one channel before they take an action. A recent article in Forbes provides data that shows that…

Ticket Buyers Are Shoppers

A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how these things are pretty much exactly the same for ticket buyers. Our events are products and our ticket buyers are shoppers. (Our websites are e-commerce engines as well. But I digress…) Let’s not forget this. I recommend that you read…

Should You Use MailChimp’s New Website Builder?

Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM platform. The website builder is easy-to-use and lightweight, but it doesn’t have enough features for what most arts organizations need. That said, it could be useful to very small organizations building a first website or making the move from Wix or…

A Guide To Better Donor Communications

I recently wrote a bit of a rant on Medium about the need to be more insightful in terms of how we communicate with our donors. This led me to think about the tactical side of that and how that would be implemented in a communications campaign. We tend to start with a patron’s donor level in creating messaging for an appeal. Whilst the amount of a gift is important information, so…

Is Your MC Hooked Up To Your GA?

Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics?  It’s true! Why would you want to track traffic on your website that comes from emails, you ask? So that you can see how people move through your website after getting there and if anyone converts. You can use this to gauge the efficacy of your email campaigns as well as your website usability….

What Is Your Favorite Conference?

I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compile a rather comprehensive list that can then be shared with everyone in the industry. You can add to the Google Doc here (yes, folks, we are on the honor system here, please don’t abuse this document). Add To The Doc…

How to Create Date-Based Automations with MailChimp

If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. Let’s take a look at how you can use date criteria to create an automation. Let’s say you’re a museum and you collect the email addresses of your visitors. You want to follow up with them after their visit with…

1 2 5
Send this to a friend