Ceci Dadisman, senior contributor

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Email Marketing, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design

About

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts.  She currently lives in Cleveland, Ohio.

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Ceci Dadisman

Article Archive

Self Serve Advertising Is The Future

Let’s talk about advertising. No, not digital channels. I want to talk about traditional channels. For most organizations, running ads on traditional channels like radio, TV, or even billboards is still a part of an effective communications campaigns. However, those channels are usually expensive and time-consuming to book. I’ve got nothing against ad reps but, without fail, there is a lot of back and forth during the process and they will try…

Tools To Help De-Jargon Your Messaging

Note: There are no affiliate links included in this post.  In my war against jargon, I’ve come across a couple of tools that can help simplify our messaging quickly and easily. Neither are free, but they are affordable and you may find them well worth the cost. Both of these first options are AI powered copywriting assistance. They will take copy you provide and improve, expand, or, for today’s purposes, simplify it….

Only 7% Of The US Population Is Not Online

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the internet. The data show that, whilst the number of people over the age of 65 who do…

Cialdini’s Universal Principles of Influence Expanded and Updated

Author, expert, and researcher Robert Cialdini has published a new and expanded edition of his seminal book INFLUENCE. His Six Principles of Persuasion are essential learning for us as marketers. He recently was interviewed by Roger Dooley of Neuroscience Marketing. I found it to be incredibly useful and interesting and I think you will, too:

Why Plain Language Is Imperative For Our Survival

I’ve been on a war against jargon for a long time. Recently, I’ve come across a couple of things that reinforce the fact that we need to stop using jargon along with overly ornate language. I’d like to share them with you here. We must understand that not everyone has a doctorate-worthy vocabulary level. Even for those who are exceptionally deft with language, messaging that is around 6th-8th grade level resonates because…

Social Media Accessibility Checklist

I recently tuned in to a live LinkedIn presentation by one of my favorite people: Scott Stratten. (If you were at the NAMP conference in Louisville in 2011, you’ll remember his amazing keynote. If you haven’t seen it, I highly recommend watching as it is still just as applicable — and hilarious — today as it was then.) He shared a highly useful resource in Alexa Heinrich’s Social Media Accessibility Checklist. Whether…

What Butter Can Teach Us About Marketing

I’m about to share a link to a video that is about artisanal butter made in France. Hang with me and watch at least the first minute. At the end of that minute is what I want to talk about here. “If I make a product that’s only marketing, I’m not interested.” Butter artisan Jean-Yves Bordier is clearly passionate about his product. He creates something special and unique — something with emotion….

When A Slow Page Load Time Is Brilliant Marketing

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes to load. Yep, you read that right — 57 minutes.  Usually that would be an incredible fail, but not in this case. Here, it is super clever marketing. Fans of traditional Heinz ketchup bottles will know that pouring the…

Tracking Blackbaud Donations Using GTM

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: +  Two Google Tag Manager Triggers +  Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of…

Tracking Conversions With GA Goals

In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion actions up in Google Analytics. Setting Up Goals The easiest way to do this (and without any coding) is to use goals. As per Google: Goals measure how well your site or app fulfills your target objectives….

Why You Should Be Tracking Incremental Conversions

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal or achieves a desired outcome. Conversions can be revenue or non-revenue based such as a ticket purchase, donation, event registration, volunteer sign-up, or inquiry form submission. Along the journey to reaching that desired end goal, there are smaller conversions that are also…

Retargeting Website Visitors With Direct Mail

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with retargeting visitors who come to your website with Facebook content or Google advertising.  This is when you place a pixel on your website that tracks users and then deploys content or advertising to them on another digital channel. What if you could send your website visitors a postcard in the mail? My…

Your New Digital Whiteboard

Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your office whiteboard, I’ve got a digital solution for you! My go-to solution that enables a team to collaborate, brainstorm, or ideate in real time online is Miro, a collaborative online whiteboard software. Miro gives you an endless canvas on which you can create patron journeys, mind maps, wireframes, and more. I have…

The Data Doesn’t Lie

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Community In A Time Of Crisis Key Findings With lead funding from The Wallace Foundation and Barr Foundation, and additional support from Art Bridges and The Terra Foundation for American Art, Slover Linett Audience Research and LaPlaca Cohen have collaborated on a national research and strategy initiative to support the cultural…

Yes, People Will Pay For Digital Content

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in the camp that people will pay for great content. There is data coming out which shows definitively that people are indeed willing to pay for this type of content and some that shows they actually are. The recent special edition Culture Track data shows that people find digital content to be quite…

4 Emails To Send That Don’t Ask For Money

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their relationship with your organization. Here are some ideas for emails that don’t involve donating or purchasing but serve to educate and entertain. ContentsAutomated Welcome EmailProgram/Campaign UpdateReactivationHoliday Greetings Automated Welcome Email An automated welcome email can come in two forms: when someone signs up for your email list, or when they sign up…

Special COVID-19 Edition Of CultureTrack Is Here

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key findings are now available for download with the full report arriving later in the month. By conducting survey research and qualitative research among both arts audiences and the wider U.S. public, this study is designed to deepen our understanding of how arts and culture organizations can help their communities during these times…and how…

What Is That Traffic From “l.facebook.com” In Google Analytics?

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from “l.facebook.com”. You might be asking yourself, “What the heck is that?” Well, it is traffic coming through something called a “link shim”. Link shims were created by Facebook to protect you from malicious links. When you click on a link in Facebook, it checks that link against a huge list of malicious…

Gathering Data From Virtual Programming

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to how to leverage our online offerings to build future audiences. Many organizations have widely shared free and open content online which has turned out to be a good vehicle to reach current and new patrons. In addition to making it easy to experience the art, this type of deployment removed the barrier…

Virtual Museum Tours Are So March

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one already, they created one.) Many saw increased engagement in the tours in those initial days but, if you have been looking at your data, you probably have seen a drop-off in virtual visits. First off, let me say that I think virtual tours are great evergreen content to have and you should…

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