A Little Bird Told Me: Twitter Analytics

by

Did you know that you can access analytics about your Twitter followers, impressions and engagement, for free, right in your own profile? Twitter sure doesn’t make it obvious unless you’re already using Twitter ads / promoted tweets.

But even if you’re not planning a paid campaign on Twitter, you can still access analytics for organic tweets by “signing up”. You’ll only get impression data for tweets made after you sign up (lack of historical info seems to be a new development), but there’s still a wealth of information to be gleaned about your existing followers.

To get started, visit https://analytics.twitter.com while logged in to your Twitter account. You’ll be prompted to set up your payment account and start a paid campaign immediately, which you could do if you want to dip your toes in those waters; actually running a campaign is optional, though.

You’ll need to post a tweet or two before you start seeing data, but take note of the “Export data” button on the right side of the Tweets page. Hit this to download a .csv file that lists activity (retweets, replies and favourites) for all your tweets going as far back as October 2013, depending on how much you tweet. It will even show you the exact minute the tweet was posted, for those that are interested in see what time of day your tweets do best. (Hint: you should be interested.) Impressions and some other stats won’t have historical data, but should populate going forward now that you’re signed in.

Once you have data, clicking on a individual tweet shows you even more granular information.

Detailed stats for individual tweets.
Detailed stats for individual tweets.

Click on “Followers” at the top of the page to see a demographic analysis of your followers – from location, to interests, to which other accounts your followers are also following. Might be nice to know which local media outlets your followers prefer (at least on Twitter), right?

Demographic information about your followers.
Demographic information about your followers.

Of course, with great power comes great responsibility lots of follow-up emails from Twitter encouraging you to spend money on advertising. Whether or not you choose to go down that road, Twitter Analytics is a powerful tool that could very well change the way you tweet.

Get To Know ArtsHacker.com

by

Today marks the launch of ArtsHacker.com, a site dedicated to providing practical tips, tricks, and pointers for getting things done as an arts manager.

ArtsHacker is the result of good old fashioned necessity; up until the time of its launch, the field of nonprofit performing arts administration has been awash in a sea of theory and visioning. There are new models aplenty and regardless of their value, they don’t amount to a hill of beans without implementation.

Simply put, forget the conceptual stuff, people just need to get stuff done.

As a result, ArtsHacker is designed to fill this void by providing high quality nuts-and-bolts oriented content from a broad cross section of contributors; each with unique skills sets, experience, and areas of expertise.

Nickle Tour

We’ve got all sort of goodies built into the site, to that end, here is an overview of items you don’t want to miss.

  1. Meet the Contributors: we’re nothing but empty calories without the terrific content generated by the ArtsHacker contributors so take a moment to learn who they are, their focus areas, and bios.
  2. Take-a-hack, Leave-a-hack: it’s exactly what it sounds like; a dedicated portal to request a topic or offer up a tip. You can find it in the right sidebar or footer area depending on which device you use to access the site.
  3. Subscribe: you have two options for making sure you never miss an arts hack, sign up to receive per post email notices if you prefer to know the moment a new article goes live or subscribe to the weekly email summary, which goes out Friday morning and contains an overview of the week’s posts and comments.
  4. Index: we make it easy to find specific products and/or services you’re curious about thanks to a handy index. Be sure to check in frequently as new items are added on a regular basis.
  5. Category Navigation: if you’re on a desktop or laptop, you’ll notice a sticky navigation menu in the left hand column; think of it as your topic speedpass. If you’re using a tablet or Smartphone, just tap the toggle at the top of the screen to access the menu.
  6. Advanced Search: if you want even more control over finding content (this will be especially handy as time marches on and the archives grow), the advanced search feature will let you filter your hunt by specific categories and tags (index items) as well as keywords.

FAQs

  1. How often are articles published?
    Although it isn’t written in stone, we’re going to begin filling out the site for the first few weeks with at least one post per day.
  2. What type of content can I expect?
    We separate our posts into two types: original and aggregated content. Think of the latter like a curated offering that our contributors help connect to specific areas of arts management.
  3. Can I become an ArtsHacker?
    Perhaps. Stop by the Prospective Contributor FAQ page for info and an application.
  4. How do I contact a contributor?
    You can either use the general contact form and we’ll forward it to the appropriate ArtsHacker or you can use any of the info each respective contributor has listed in his/her bio.
  5. Can I leave comments?
    Absolutely, we encourage readers to interact with contributors and one another via comments as well as sending in requests for future hacks. For more information about our comment policy, please read our Terms of Use.
  6. Your contributors are brilliant! Can I hire them?
    Quite possibly. Many of ArtsHacker’s contributors are available to help you or your organization via an independent service provider agreement. ArtsHacker is not part of any service provider agreements you enter into with our contributors and there is no joint venture between any contributor and ArtsHacker.
    ArtsHacker is not a re-supplier of services provided by service providers. Service providers are independent contractors and are not our employees, sub-contractors, partners or agents. We provide a way for you to reach out to each contributor but we do not provide any direct services.
  7. Besides email subscriptions, how can I follow ArtsHacker?
    We’ll do our best to post every new article at our social media profiles along with additional site news and special announcements.
    Facebook
    Twitter
    Google+
    RSS Feed
  8. Who owns ArtsHacker?
    ArtsHacker is founded and operated by Drew McManus LLC; Mr. McManus also serves as editor-in-chief. All content on this web site, such as text, graphics, logos, button icons and images is the property of Drew McManus LLC and/or the article authors.
  9. Is it ArtsHacker or Arts Hacker?
    ArtsHacker.