Spoiler Alert: Multichannel Communications Work Best With Donors
If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your content. Your patrons will likely see your message on more than one channel before they take an action. A recent article in Forbes provides data that shows that shows existing donors …
2019 Reader Survey
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Now that ArtsHacker has five years under its belt, we’re keen to get your feedback on how we can refine our content and how it’s presented. Your insights will be instrumental in enhancing what we currently learn from Google Analytics by providing more information about who you are and what you find most useful. All of this is to say this survey is your big chance to help influence ArtsHacker’s content and overall direction. And we’re not just …
Ticket Buyers Are Shoppers
A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how these things are pretty much exactly the same for ticket buyers. Our events are products and our ticket buyers are shoppers. (Our websites are e-commerce engines as well. But I digress…) Let’s not forget this. I recommend that you read the post in …
Toward Crafting Better Conflict Of Interest Policy And Practice
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As the world becomes more connected, rules and regulations governing conflicts of interest associated with geographic boundaries start to lose their relevance. Broader definitions and applications of a board member’s duty to a non-profit are required. This is the view of David O. Renz in an excellent guide on non-profit conflicts of interest on Non-Profit Quarterly. Renz compares the conflict of interest policy of the United States, which is focused narrowly in terms of private …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…