It’s Official: Click Click Done Was The #1 RANKED SESSION Among #NAMPC 2015 Attendees!
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We are so pleased to learn that the Click.Click.Done. Developing Your Google Analytics Skills session at the 2015 National Arts Marketing Project Conference was ranked as the #1 session among session attendees! The session was developed by Arts Hacker Editor-in-Chief Drew McManus along with contributors Ceci Dadisman and Marc van Bree and designed to be a very hands-on type of experience where attendees put lessons into motion in real time. National Arts Marketing Project Manager, Laura Kakolewski, was …
Don’t Talk About Your Concerts Tell Us Something Else (Content Marketing, Part 3)
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in the business of performing? Assuming an artist has already developed a solid brand that covers the basics (website, social channels, recordings, and a strong performance track record), how do they perpetuate their brand and significantly elevate it? As marketing guru Seth Godin says, …
Things To Consider In An Executive Search
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You sit on the board of an arts organization and a situation arises where the executive director will be departing. Should the board leave the position vacant, appoint a board member or employee as interim executive or perhaps hire a professional interim executive? There are a good number of dynamics that result from the departure of an executive and the decisions that follow. Some may be perceived in advance, others may only become apparent later …
Big Data and Connecting the Arts
One of my college professors told my class that he started each morning by watching one Ted talk. Over the summer, I started most mornings with one and my particular favorites were from the 2015 TedxBroadway*. I’m a data geek and was drawn to Elliot Masie’s “Big Data and the connected arts” presentation. Masie, a Broadway producer and investor is also an international expert in the fields of learning, workforce development and big data. Big …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…