Soft Sell Your Concert Tour with Brand Partnerships (Content Marketing, Part 2)
Any classical musician trying to gain more notoriety often employs this simple tactic: Send emails to contacts with dates/times of upcoming concerts. Shortly thereafter, social media posts announce the engagements. Indeed, relevant information is disbursed, but is it effective? For example, to what degree do fans take note that an artist is performing in London when they have no intent of attending that concert since they live in New York? This past spring, pianist Caroline …
Meet The ArtsHackers At #NAMPC 2015
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ArtsHacker has always been about the nuts-and-bolts of being an effective arts administrator and I’m very happy to say that I’ll be leading a session at the 2015 National Arts Marketing Project Conference (#NAMPC) in Salt Lake City, November 6-9 alongside fellow ArtsHacker Ceci Dadisnman and marketing technologist and digital strategist, Marc van Bree. We designed the Energizing Technology track session, Click. Click. Done. developing your google analytics skills, so users of all skill levels can join …
Out, Damned Bylaw!
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A few years back Ellis Carter made two helpful posts on her Charity Lawyer Blog about what to Include and Exclude from Non-Profit organization bylaws. The exclude list may be the more valuable of the two lists because it is applicable to groups who are just starting out as well as existing organizations who could use a revamp of their bylaws. Having participated in rewriting bylaws for two organizations in the last five years or …
A Backstage Pass to Making a Musical for the Deaf
My organization, the Chattanooga Symphony & Opera, has spent the last season and a good part of the summer talking about different opportunities to be more inclusive. Our state arts council has placed a high importance on this and is being a driver of some innovative thinking in Tennessee arts groups. Last season, we worked with a local organization serving children and family with autism to present several sensory friendly concerts. They were very well …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…