Website Policies: Which Ones You Need And Why They Matter 2019

A little more than two years ago, we took some time to review the type of website policies your organization should maintain and since then, the topic of online personal data collection and related policies has exploded. Everything from sweeping reforms such as the European Union’s (EU) new General Data Protection Regulation (GDPR) regulations and data breach policies in the wake of massive corporate hacks mean it is more important than ever to have your policy ducks in a row. Fortunately, everything from the original 2017 article is just as applicable today … Read more

Press Kits: What Arts Orgs Actually Want

Press kits are easy, all it takes is making some photos and a pdf bio available then call it a day, right? Guess again. While that might be the bare minimum from days past, an effective artist press kit requires considerably more time and effort to craft. It isn’t unfair to say most arts marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult, they … Read more

How A Healthy Data Driven Culture Energizes Healthy UX

I recently wrapped up a workshop for Americans for the Arts and Pennsylvania Council on the Arts on Website User Experience with a terrific group of participants taking part in a two-year capacity building initiative titled Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of Pennsylvania’s Cultural Sector. Though yesterday's temps were chilly, it didn't stop Drew McManus of Venture Industries Online from presenting a great… Posted by Pennsylvania Council on the Arts on Tuesday, April 16, 2019 I want to thank everyone from BottleWorks, PA Council for the Arts, and … Read more

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