Using The Zeigarnik Effect To Become A Better Manager

This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, today’s installment will focus on the Zeigarnik Effect: when people remember uncompleted or interrupted tasks better than completed tasks.

The Time To Review Cybersecurity and Disruption Plans Is Now

If you haven’t done so already, it’s time to make sure you’re as prepared as you can for disruptions to digital platforms because of cyberattacks resulting from events unfolding in Ukraine. To a large degree, there’s only so much you can do and while the risk to arts and culture organizations being targeted deliberately is low, the systems and platforms they rely on are much higher priority targets. At the most basic level, groups would be wise to consider the following: Confirm critical data is backed up. Reset account passwords for email, … Read more

Email Inspiration

I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see data on who opens them, which links get the most clicks, and more. Because we’ve had access to email technology for the longest, we tend to maintain the status quo in favor of newer channels like social media. I’ve written a number of posts on email here at Arts Hacker — designed vs. plain text, what to do with … Read more