You Probably Have More Broken Links Than You Realize

Among the numerous pandemic driven content management tasks that are likely on your plate, checking your site for broken links should be high priority item. If you’re like most groups, you probably ripped up, deleted, and otherwise moved all kinds of site content (think of your events alone). As a result, you probably have a higher ratio of bad links than normal. Free Tools One Chrome extension everyone should have on hand is Check My Links  from Paul Livingstone. Not only is it powerful, but very simple to use regardless your skill … Read more

Why You Should Be Tracking Incremental Conversions

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A conversion is when a website visitor completes a desired goal or achieves a desired outcome. Conversions can be revenue or non-revenue based such as a ticket purchase, donation, event registration, volunteer sign-up, or inquiry form submission. Along the journey to reaching that desired end goal, there are smaller conversions that are also important to track. Let’s use a simple ticket purchase as an example. Before someone purchases a tickets to an (in-person … Read more

Work On Those Re-Opening Venue Images

Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is allowed to open, that is doubly true now. Except that in the past you would want to depict many people enjoying an experience in close proximity to each other. The focus now is on a safe experience over a raucous, energizing experience. While that description seems pretty demotivating and counter-intuitive to all your instincts, the fact is that a “sold out” socially distanced experience … Read more