New (And Critical) Email Deliverability Changes For Gmail & Yahoo

Starting February 2024, tighter email regulations on Gmail and Yahoo could drastically impact your email based engagement efforts. Let’s break down the new requirements and guide you through ensuring your emails land in inboxes, not spam folders. The Change Any users in your database and mailing lists with addresses ending in @gmail.com or @yahoo.com require the following: SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication: if you don’t already have You’ll need to put SPF and DKIM records in place from each of your email communication providers. This includes email … Read more

Level Up the Net Assets Portion of Your Balance Sheet

Accounting software will come “out of the box” with at least two accounts within the Equity (or Net Assets, in nonprofit terminology) section of your Statement of Financial Position (also called the balance sheet): Retained Earnings and Net Revenue. In a nonprofit context, Retained Earnings might be renamed Unrestricted Net Assets. None of the day-to-day bookkeeping entries, whether logging a ticket sale, a donor pledge, the collection on that pledge, an artist’s fee payment, the theater rental fee, or using a company credit card to buy stamps to send donor thank you … Read more

War Cemeteries Are The Most Entertaining Places In The World, Just Not In The Way You Define It

Did you know according to surveys conducted a few months ago, the most entertaining performance based organization in the world is the Sydney Opera House, followed by the Hollywood Bowl and the most entertaining exhibit based organization in the world is the Normandy American Cemetery and Memorial followed by the Gettysburg National Military Park? If you are thinking, geez, people have a pretty morbid conception of what is entertaining if they are listing two military cemeteries ahead of The Louvre (#3 on the list), according to Colleen Dilenschneider and her colleagues at … Read more