You Need To Pay Taxes On Program Book Ads

Non-Profits Pay Taxes On Unrelated Business Income Just because your organization is tax exempt doesn’t mean everything you do is exempt from taxes. There are a number of activities that result in what is known as Unrelated Business Taxable Income (UBTI) which may be as much as 21%. While there are some subtle distinctions that determine what activities are taxable and which are not, program book advertising is definitely taxable. IRS publication 598, is a good starting resource on the subject because it offers a number of scenarios as examples of related … Read more

Quite Possibly The Best Oops Email I’ve seen In A Long Time

First of all, if you do email marketing, you should be aware of Really Good Emails. It is a great resource and source of inspiration and their email newsletter is one of the few I subscribe to AND actually open. Recently they did what happens to everyone occasionally — they sent out an email with an error in it. Upon realizing their mistake, it was time for a mea culpa. This was the rather fabulous oops email that followed: Here’s why I love this: They were honest about their mistake. Everyone makes mistakes every … Read more

Activate Google Signals And Slurp Up Even More Of That Sweet Google Juice

Google Signals provides the framework for tracking signed in users across devices, such as multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in Signals will let you take advantage of enhanced advertising and reporting features. While all the cross-device capabilities are still in Beta mode, they’ve been up and running for several months. Consequently, if you were waiting to see how these new features would shake out, you should be fine to jump in and start exploring. Activating Signals While you can always go to the … Read more

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