The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the Key Findings include: 96% of ticket buyers plan to come back to your venues after the pandemic. 90% of respondents find out about events through email. Direct Mail and Word of Mouth were tied for second, but … Read more
This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, today’s installment will focus on the Zeigarnik Effect: when people remember uncompleted or interrupted tasks better than completed tasks.
If you haven’t done so already, it’s time to make sure you’re as prepared as you can for disruptions to digital platforms because of cyberattacks resulting from events unfolding in Ukraine. To a large degree, there’s only so much you can do and while the risk to arts and culture organizations being targeted deliberately is low, the systems and platforms they rely on are much higher priority targets. At the most basic level, groups would be wise to consider the following: Confirm critical data is backed up. Reset account passwords for email, … Read more