Using MailChimp Segments for Frequent Targeting

So, you’ve got an email you send out to the same people frequently. Now that you have your tags in place, you can easily create segments so that you don’t have to do the and/or segmentation each time. The first thing you’ll do is go to your audience and click Manage Contacts. In that dropdown, you’ll see “Segments” — select that. Then select “Create Segment.” Now you’re ready to enter your criteria: Here, I’m selecting people who are tagged as having an interest in the Center for Music… …AND who have opened … Read more

New Research Into Nonprofit Staff Compensation

There’s an excellent article in the 6/12/2019 edition of fastcampny.com by Ben Paynter that examines two recent studies on nonprofit staff compensation. Spoiler alert: both studies uncovered ample evidence that compensation is a strong pain point among most employees. We conducted our own bit of reader research back in 2016 on how and why arts admins change jobs and sure enough, compensation was tied for the most common reason. How And Why Arts Managers Change Jobs But one metric that has consistently eluded the field is the rate of change between staff … Read more

Effective And Affordable Website User Testing

Whether it’s your website, email marketing templates, or landing pages, user testing is a critical step toward the end of a digital redesign process. Implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their budget. Fortunately, we’re here to help and have put together a remote user test that’s capable of providing user feedback that will help you maximize conversions. This … Read more

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