I’m very happy to announce that on Friday, September 27, 2019 I’ll be leading an Americans for Arts ArtsU webinar on using metrics to refine and enhance your website’s user experience. Better still, the generous folks at Americans for the Arts were kind enough to provide a special discount code non-members can use to reduce the registration fee! About The Webinar Date: Friday, September 27, 2019 Time: 3:00PM ET Creating happy user experiences (UX) depends on looking at your data. This webinar is designed to provide content managers across all skill levels … Read more
Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics? It’s true! Why would you want to track traffic on your website that comes from emails, you ask? So that you can see how people move through your website after getting there and if anyone converts. You can use this to gauge the efficacy of your email campaigns as well as your website usability. It is easy to do, but you have to set it up. Let’s take a look how to do it. … Read more
I want to know what conferences you attend or want to attend! Please share your favorite (arts and non-arts specific) conferences that are useful for arts administrators. My goal is to compile a rather comprehensive list that can then be shared with everyone in the industry. You can add to the Google Doc here (yes, folks, we are on the honor system here, please don’t abuse this document). Add To The Doc Thank you for your submission!