The Millennial Worker Takeover

THE MILLENNIALS ARE TAKING OVER THE WORLD!! Well, we’re not taking over quite yet, but in less than a decade, the millennial generation (people born between 1981 and 2000) will be the largest segment of the American workforce and moving into power positions that retiring late Boomers and Gen-Xers are leaving. Millennial workers expect different things from employers like better work-life balance, more flexible schedules, and the ability to be socially connected during work hours; but they’re also tech-savvy, goal oriented, and for the most part, optimistic about the future. Thinking about … Read more

A Little Owl Told Me You Can Schedule Your Tweets…

Keeping an active presence on social media is becoming increasingly more important for all organizations. Arts organizations have many great opportunities to connect with their audiences, find new audiences, and share the work they are doing using different platforms.  But, posting something everyday (sometimes multiple times a day on multiple sites!) can leave you rocking back and forth in front of your computer. The answer? Schedule your tweets.  There are many different sites that will allow you to do this, but my favorite is Hootsuite is a social media management site … Read more

let the hate flow through you

Embracing The Online Anger

My experience in managing social media for an arts organization was overwhelmingly positive. More than 99% of the time, patrons on Twitter had wonderful things to say about the venue, the performances, and the customer care they received. But as anyone who’s managed an organizational account knows, it’s not all sunshine, lollipops and rainbows when something goes wrong. It’s easy to complain on Twitter, and, dare I say it, it’s easy to be downright nasty. So when your online ticketing goes down the morning a big show goes on sale, how do you deal with … Read more

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