Persuasion (Conversion) Made Easy
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There’s a terrific article from Lyndon Cerejo in the 7/17/2018 edition of Smashing Magazine that examines a very keep it simple approach to persuading website visitors to conversion. Cerejo reviews what he calls the stages of a persuasion funnel: attention, interest, desire, and action …along with how each stage is influenced by: cognitive (thinking), and affective (feeling). All those combinations of elements influence what he calls persuasive design and the related sages site visitors experience ...
Get Ready To Begin Paying For Google Maps Integration
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On July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. You’ll be required to create an account and a billing profile. These changes are all part of the new Google Maps Platform. Good news is the program will help streamline a lot of existing hurdles to use Maps, Routes, and Places but the bad includes required account and billing profile. And when they say billing profile, that ...
Time To Think About Compensation Resources
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Within the parameters of nonprofit performing arts, compensation can be a sticky subject, especially when it comes to those at the top of the pay scale. Fortunately, transparency goes a long way and you have multiple resources for researching current trends. An article I posted here at ArtsHacker in 2016 is every bit as relevant now as it was then: Looking For Some Nonprofit Compensation Resources? If you’re looking for something more readily available and ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…