Unleash Your Data Driven UX Superhero With This ArtsU Webinar & Discount Code

I’m very happy to announce that on Friday, September 27, 2019 I’ll be leading an Americans for Arts ArtsU webinar on using metrics to refine and enhance your website’s user experience. Better still, the generous folks at Americans for the Arts were kind enough to provide a special discount code non-members can use to reduce the registration fee! About The Webinar Date: Friday, September 27, 2019 Time: 3:00PM ET Creating happy user experiences (UX) depends ...

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Add Context To Your Google Analytics Data Using Annotations

One of the best kept secrets in Google Analytics hiding in plain sight are annotations, which are little notes you can add to the timeline. Think of it like a 160-character max digital sticky note. Using them is very straightforward and they go a long way toward helping you keep track of variations in regular traffic patterns. Getting started is easy, just go to the Audience > Overview section of your Google Analytics admin panel. ...

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2019 ArtsReach Slide Deck

We’re all about sharing the love, and wanted to share a copy of the session slide deck from our 2019 ArtsReach presentation on must have Google Analytics Settings. It includes the latest screenshots from Google Analytics admin panels and copious notes describing why each setting is important along with answers to typical questions that arise during the respective setup processes. It was a terrific session with an engaged group of attendees. Additional Resources In addition ...