Don’t Talk About Your Concerts Tell Us Something Else (Content Marketing, Part 3)
Cultivating brand dimension is essential to stand out as a classical musician today. If an artist cannot be distinguished from other colleagues of the same pedigree, how will they make it in the business of performing? Assuming an artist has already developed a solid brand that covers the basics (website, social channels, recordings, and a strong performance track record), how do they perpetuate their brand and significantly elevate it? As marketing guru Seth Godin says, …
Things To Consider In An Executive Search
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You sit on the board of an arts organization and a situation arises where the executive director will be departing. Should the board leave the position vacant, appoint a board member or employee as interim executive or perhaps hire a professional interim executive? There are a good number of dynamics that result from the departure of an executive and the decisions that follow. Some may be perceived in advance, others may only become apparent later …
Big Data and Connecting the Arts
One of my college professors told my class that he started each morning by watching one Ted talk. Over the summer, I started most mornings with one and my particular favorites were from the 2015 TedxBroadway*. I’m a data geek and was drawn to Elliot Masie’s “Big Data and the connected arts” presentation. Masie, a Broadway producer and investor is also an international expert in the fields of learning, workforce development and big data. Big …
Did You Know Facebook Can Tell People How To Pronounce Your Name?
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Although there are no shortages of annoyances whenever Facebook rolls out new features, every now and then they offer up a sincere gem and in case you haven’t seen it yet, the latest addition in that collection currently in testing is the name pronunciation guide. As of now, the pronunciation function seems to be limited to individual profiles and setting it up only takes a few moments. To get started, you’ll need to make sure …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…