New (And Critical) Email Deliverability Changes For Gmail & Yahoo

Starting February 2024, tighter email regulations on Gmail and Yahoo could drastically impact your email based engagement efforts. Let’s break down the new requirements and guide you through ensuring your emails land in inboxes, not spam folders. The Change Any users in your database and mailing lists with addresses ending in @gmail.com or @yahoo.com require the following: SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication: if you don’t already have You’ll need to put SPF and DKIM records in place from each of your email communication providers. This includes email … Read more

Level Up the Net Assets Portion of Your Balance Sheet

Accounting software will come “out of the box” with at least two accounts within the Equity (or Net Assets, in nonprofit terminology) section of your Statement of Financial Position (also called the balance sheet): Retained Earnings and Net Revenue. In a nonprofit context, Retained Earnings might be renamed Unrestricted Net Assets. None of the day-to-day bookkeeping entries, whether logging a ticket sale, a donor pledge, the collection on that pledge, an artist’s fee payment, the theater rental fee, or using a company credit card to buy stamps to send donor thank you … Read more