If You Aren’t Selling Flex Subscriptions, You’re Missing Out
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JCA Arts Marketing recently released a study measuring subscription sales at arts and culture organizations. While prefaced with a friendly “don’t panic” notification (Douglas Adams fans will enjoy that reference), they don’t sugarcoat their findings. While the data in this study may not be immediately encouraging, we want to emphasize that we should view subscription decline as an opportunity. There are many advantages to the subscription model, but there are also many disadvantages. Let’s take ...
AmazonSmile Closing on February 20: What Your Organization Should Do Now
Disappointingly to the broader nonprofit community, including many arts organizations, Amazon announced on January 18 that effective February 20, 2023, it is closing its AmazonSmile program. Established in 2013, the program had allowed Amazon users to designate a charity to receive 0.5% of the cost of their purchases. It had been a case study in establishing a “set it and forget it” ancillary revenue stream for charitable organizations. Supporters had only to pick their chosen ...
Take Some Time To Explore AI Copy Generators
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If you aren’t already aware, AI copy generators are becoming all the rage. While I won’t blame anyone for responding to that with a healthy 🙄, I can also say my recent experience with one of them has been entirely positive. I spent several days using copy.ai and compared to the others I tried, it’s the most intuitive and produced the most useful content. In a nutshell, their software uses machine learning and artificial intelligence ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…