Ticket Buyers Are Shoppers
A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how these things are pretty much exactly the same for ticket buyers. Our events are products and our ticket buyers are shoppers. (Our websites are e-commerce engines as well. But I digress…) Let’s not forget this. I recommend that you read the post in ...
Toward Crafting Better Conflict Of Interest Policy And Practice
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As the world becomes more connected, rules and regulations governing conflicts of interest associated with geographic boundaries start to lose their relevance. Broader definitions and applications of a board member’s duty to a non-profit are required. This is the view of David O. Renz in an excellent guide on non-profit conflicts of interest on Non-Profit Quarterly. Renz compares the conflict of interest policy of the United States, which is focused narrowly in terms of private ...
How Is Your Organization Approaching #GivingTuesday This Year?
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Ever since its launch, #GivingTuesday had become a staple in most nonprofit organization’s fundraising schedule. Since then, it’s become everything from a much-needed holiday giving boost to a trigger for donor fatigue. I’m very curious to learn more about your experiences. Specifically: Have you experienced donor fatigue and if so, what steps have you taken to adjust solicitation material? Do you find the Toolkit Content provided by #GivingTuesday useful? Do you attempt to take advantage ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…