Month: December 2019

Ticket Buyers Are Shoppers

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A blog post recently published by the folks at dotdigital shares ideas on how to turn holiday shoppers into year-round buyers through email communications. As I read it, it struck me how these things are pretty much exactly the same for ticket buyers. Our events are products and our ticket buyers are shoppers. (Our websites are e-commerce engines as well. But I digress…) Let’s not forget this. I recommend that you read the post in it’s entirety, but here are some key points: Talk to people like you know them. Because you … Read more

Toward Crafting Better Conflict Of Interest Policy And Practice

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As the world becomes more connected, rules and regulations governing conflicts of interest associated with geographic boundaries start to lose their relevance. Broader definitions and applications of a board member’s duty to a non-profit are required. This is the view of David O. Renz in an excellent guide on non-profit conflicts of interest on Non-Profit Quarterly. Renz compares the conflict of interest policy of the United States, which is focused narrowly in terms of private benefit and financial gain due to the definition originating from the IRS, with the broader application employed … Read more

How Is Your Organization Approaching #GivingTuesday This Year?

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Ever since its launch, #GivingTuesday had become a staple in most nonprofit organization’s fundraising schedule. Since then, it’s become everything from a much-needed holiday giving boost to a trigger for donor fatigue. I’m very curious to learn more about your experiences. Specifically: Have you experienced donor fatigue and if so, what steps have you taken to adjust solicitation material? Do you find the Toolkit Content provided by #GivingTuesday useful? Do you attempt to take advantage of Facebook’s matching gift potential? The terms are quite complex and there’s no guarantee your organization would … Read more