The Next Generation of American Giving by Blackbaud

Reaching the Next Generation of American Giving

I sat in an Association of Fundraising Professionals (AFP) luncheon recently discussing different generational traits from the four generations currently in the work force and how best to market to, work with, and, since it was AFP, how to raise money from them. The speaker showed Blackbaud’s The Next Generation of American Giving before his presentation and I thought it was a great visualization of generational traits and trends. Blackbaud has also produced a full report detailing and further breaking down generational giving trends.

Send this to a friend