Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links
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Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in 2016. It isn’t difficult to find, common examples include “complete this form,” “click here for more information,” or “download our brochure with this link” …
GoDaddy’s Managed WordPress Data Breach And What You Should Do If It Impacts Your Organization
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On November 22, 2021, GoDaddy informed the Securities and Exchange Commission (SEC) of a security breach for 1.2 million users on its managed WordPress servers. According to the report, the breach impacted users as far back as September 6, 2021. Let’s review what that means and what your organization should do if you utilize GoDaddy’s hosted WordPress management. Confirm Whether You Use The Service If your org uses WordPress, that doesn’t mean it is part …
A Sales Email Subject Line So Good You Have To Use It
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Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbox over the weekend. Credit where credit is due, the message came from Steele Canvas Basket Corp, a made in the US company that doesn’t rely on providers getting caught up in supply bottlenecks. Arts and culture organizations can take advantage of the …
Is Facebook Not Sharing The Correct Info From Your Website?
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Spoiler: it’s (mostly) not your fault. As if there weren’t enough reasons for Facebook to send content managers screaming into the night, one of their long-standing bear traps didn’t improve much in the past five years. The Problem You publish a new webpage or blog post and when you go to share, Facebook seems to be pulling up the wrong image, title, and/or description. Not only does the share probably look bad but worst-case scenario …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…