It Isn’t Only About “Young” People
A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”). This refers to a Japanese term used to classify people aged between 65 and 75. We tend to think of “young” audiences as people below the age of 40 but many of us have audiences where the average age is above 70. We can’t forget about the people in between. The yold are more numerous, healthier …
Only Three Days Left To Complete The Reader Survey And Enter To Win A Complete Set Of Arts Admin Merit Badges
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There are only three more days remaining to get in on Arts Admin Merit Badge giveaway. All it takes is submitting a 2019 reader survey where one reader submission will be selected at random. For everyone that already submitted a response, thank you. We’ve been reviewing the feedback every few days and there are some really useful observations and insights. If you haven’t completed the survey, it only takes a few minutes to complete. You …
Happy Holidays From Everyone At ArtsHacker!
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Happy holidays from everyone at ArtsHacker. We hope you’re able to enjoy some relaxing downtime with family and friends. We’re taking some time off as well but will be back at it next week! And speaking of Star Wars fun, if you plan on seeing Episode IX, be on the lookout for a prominent cameo from composer John Williams.
Spoiler Alert: Multichannel Communications Work Best With Donors
If you’ve been reading my posts over the years, you know that I’m an advocate of multichannel communications campaigns. It is important to communicate on a variety of channels (social media, email, direct mail, etc) because each channel reinforces the others and strengthens your content. Your patrons will likely see your message on more than one channel before they take an action. A recent article in Forbes provides data that shows that shows existing donors …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…