Ok folks, let’s talk about arts organizations on TikTok. In the past few months, I’ve noticed more and more establishing a presence and totally rocking it!
I’ve been in the industry for the advent of nearly all the major social media platforms (and some not so major, and even more now-defunct) and I think that TikTok has the most distinctive style and voice right from the very start. There is no potential to simply repeat content from other channels here — TikTok content must be created specifically for use on the platform.
Some of my favorite accounts at the moment are:
@royaloperahouse
@museumofneonart
@uffizigalleries
@metmuseum
@carnegiemnh
@thewarholmuseum
@taftmuseum
@speedartmuseum
@childrensmuseum
There are also a ton of artists leveraging the platform to showcase the behind-the-scenes workings of creating art. The ballet world seems to be particularly active and I’m loving dancers such as @isabellaboylston and @tilerpeck.
I know many more organizations and artists doing great things on TikTok, so let’s crowdsource a list of them all! I’ve created a simple Google Sheet where anyone can add the handle of an organization or artist — this can be yours or others that you follow and want to share. If you manage your org’s TikTok, there’s a column for your contact information if it is ok for others to reach out with questions or to brainstorm.
I’m excited to see the list we create!
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…