The one question I always get when I talk about email marketing at conferences or in workshops is, “When is the best day and time to send an email?”
My answer is, inevitably, something about how there isn’t a definite answer for this. Each organization is different as is targeting segment within an organization’s list. For example, if you have segments of parents (to whom you talk about your children’s programs) and your segment of subscribers will probably prefer different send times.
That said, I believe it is good to be aware of industry data to use as a guide. If you Google “best time to sent an email” you will find many studies that often contradict each other. The folks over at Omnisend have released new data they have compiled about how emails sent at different times perform.
There are many variables to consider, but their data showed that the best time to send is:
Now, please don’t say to yourself, “Ceci said that I have to send every email at 4pm on a Wednesday.” Ultimately, your list will tell you the best time to send and you should test different send times for each segment to see what works best. A/B test different options to see which performs the best.
