If You Aren’t Selling Flex Subscriptions, You’re Missing Out

JCA Arts Marketing recently released a study measuring subscription sales at arts and culture organizations. While prefaced with a friendly “don’t panic” notification (Douglas Adams fans will enjoy that reference), they don’t sugarcoat their findings. While the data in this study may not be immediately encouraging, we want to emphasize that we should view subscription decline as an opportunity. There are many advantages to the subscription model, but there are also many disadvantages. Let’s take ...