Applying A Little Math And Science To Social Distancing Ticket Revenue

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By: Drew McManus

In: Box Office & CRM

There’s a fascinating article (h/t Rainer Glaap) at ActivityStream.com that examines very positive results from efforts to science our way through maximizing revenue during live events if halls reopen with social distancing regulations in effect.

It’s a positive step in the direction we examined from 5/6/2020 in that Activity Stream’s work includes maximum effort analysis to begin calculating optimum seating configurations for sales of single and group adjacent seating. They take things to the next level by creating an algorithm to automatically adjust available seating options when anticipated reductions in distancing requirements roll out.

Do yourself a favor and make sure you and your box office manager reads this article.

Social Distancing And Seating – Letting An Algorithm Take Control

Drew McManus
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Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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