Focus Areas
Email Marketing, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design
About
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
Connect With Ceci
Article Archive
We Say We Want New Patrons…But Do We Really?
All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that we want new people to come through our doors. However, we also continually do things that seem to demonstrate the opposite. If we are serious about getting and keeping new patrons, we are going to need to pay more…
Social Media Update 2016
A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of…
You Down With UGC?
Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study found that only six per cent of people surveyed trusted traditional advertising and over three-quarters of those surveyed state they prefer looking at user-generated images. This isn’t surprising to me at all. We’re much more likely to pay attention to a…
How to Create Custom Audiences on Facebook
Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audiences and Lookalike Audiences. As per Facebook, “a Custom Audience from a customer list is a type of audience you can create made up of your existing customers.” And, “Lookalike Audiences are a way to reach new people…
Software That Helps Nonprofits Screen Volunteers
Here is a must-read article from the Pittsburgh Post-Gazette about new software built just for nonprofit organizations. Application Verification, a 6-year-old East Pittsburgh technology business, has built employee screening systems for 300 organizations ranging from Westinghouse Electric to oil and gas firms that hired thousands of workers during the shale drilling boom. So it didn’t surprise David Reed, chief operating officer, when a group of local nonprofits in 2014 sought its help in…
Stop Buying Online Ads Direct Right Now
So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equivalent of ye olde “spray and pray” approach which is rarely successful with limited arts organization budgets. You end up spending a lot of money for little to no results. Success in online display advertising is all about targeting….
Need Some Help With Your WordPress Website?
So, you’ve got a WordPress website and you’re a rock star at managing it yourself for the usual day-to-day things. But now you need a little CSS tweak or you are looking to add a custom element. Who do you call? Where do you go? It can be daunting to try and find a developer you can trust who won’t gouge you on a small little fix. Enter Codeable. Codeable is a…
3 Things All Your Facebook Posts Should Have
We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any social media, really) is engagement. “Reach” doesn’t really matter if no one is engaging with your content. It goes without saying that your post copy should be engaging and relevant. I usually recommend no…
Do You Know A Creative Arts Administrator?
In our lives as arts administrators, it is all about the art, right? Everything we do is to showcase the art and the artists, whether they be opera singers, ballet dancers, violinists, painters, etc. And when recognition comes, it is usually related to the art like reviews and awards. But what about all of the hard work that goes in to getting people to see the art? What about all of us…
How To Create Custom Dashboards
Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because I know you are checking your Google Analytics regularly, right? Yes. Yes, you are.) A super handy way to streamline the process is to create a custom dashboard. You can take almost any data set that is in Google Analytics and put it into a dashboard. Let me show you! Step 1:…
Never Waste Time Scheduling Meetings Again
How many times have you gone back and forth and back and forth and back and forth with a colleague, vendor, or other contact to schedule a simple meeting or call? Annoying, right? All of that hullabaloo is taking up valuable minutes of your day that you could be using to create arts admin awesomeness. Luckily, there are a few tools out there now that allow you to simply send a URL and…
Can You Double Your Clicks With The Jeopardy Effect?
I recently came across this oldie but goodie on Roger Dooley’s Neuromarketing blog and wanted to share. (If you don’t follow Roger on social media or regularly read his blog, you should do so immediately. He is awesome!) Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to…
Let’s Get Your Facebook Ad Campaigns Organized
Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts? That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered recently covered that option in a wonderfully detailed post but since ArtsHacker is all about options, I have something special to share with you. Facebook has a handy structure for ad campaigns: Campaign > Ad Sets > Ads. Here’s a fun graphic to…
It’s here! The 2015 Arts Industry Digital Benchmark Study
Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study. WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still…
Instagram’s New Business Tools
From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew; like how the profiles would be structured, and what sort of…
No One Cares About Your Website Slider
I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website. You probably do right now. Well, the cold hard truth is that very few people are actually seeing that slider content. How do I know this? DATA. (No, not this Data. I’m talking about real facts that have been collected and analyzed over time.) I think it makes us (meaning arts marketers…
Facebook Adds New Ad Targeting
Yesterday, Facebook announced several new ways for advertisers to target likely customer prospects more precisely on its mobile app, on its website, and on the partner apps where it syndicates ads. If your organization uses paid Facebook or Instagram placements, you should definitely check out the full article here at Forbes.com…
How To Find The Truth About Your Audience Demographics
We all have anecdotal information about who buys tickets to our organization’s event. “Well, our people are all [insert adjective here]” or “our people are [insert adjective here] so they prefer to…” If this sounds familiar to you, you are not alone. But how well do you REALLY know your audience? Do you actually have data that shows who, demographically, is purchasing tickets or memberships? If you do, awesome! If you don’t,…
How To Create A “Dark Post” On Facebook
Updated on December 19, 2016 Have you ever experimented with so-called “dark posts” on Facebook? A dark post (also called an unpublished post) is a post that doesn’t show up on your page but can be promoted through an advertising campaign. Dark posts can be really handy when you want to reach out to specific groups of people but not clutter your page with too much varying content. Some examples of how…
Setting Up Facebook Business Manager
Have you set up Facebook Business Manager for your organization yet? If not, you are missing out on one of Facebook’s best new features for businesses and organizations. Facebook Business Manager is an easy way to manage your Facebook pages, ads accounts, and the people who have access to them. So, you can allow certain members of your staff or vendors have different permissions. For instance, you could allow certain staff members to…