Senior Contributor

Ceci Dadisman

Focus Areas

Email Marketing, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design

About

Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.

A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.

She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts.  She currently lives in Cleveland, Ohio.

Ceci Dadisman

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Tracking Conversions With GA Goals

In the previous post in this series, we talked about why it is a good idea to track incremental conversions … Read more

Why You Should Be Tracking Incremental Conversions

This is the first in a three-part series of posts about tracking incremental conversions. We’ve all got website conversions. A … Read more

Retargeting Website Visitors With Direct Mail

Disclaimer: I receive no compensation or consideration from Modern Postcard, nor are any links affiliate links.  You’re probably familiar with … Read more

Your New Digital Whiteboard

Disclaimer: I receive no compensation or other consideration from Miro, nor are any links affiliate links. If you’re missing your … Read more

The Data Doesn’t Lie

Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. … Read more

Yes, People Will Pay For Digital Content

There is a lot of talk about whether patrons will pay for digital content. I’ve always been (even pre-pandemic) in … Read more

4 Emails To Send That Don’t Ask For Money

Communications that don’t involve asking for money (donation, ticket sale, etc.) are important to keep patrons engaged and deepen their … Read more

Special COVID-19 Edition Of CultureTrack Is Here

The folks at LaPlaca Cohen are working on a special COVID-19 edition of their indispensable Culture Track survey. The key … Read more

What Is That Traffic From “l.facebook.com” In Google Analytics?

If you’ve been looking at your Google Analytics data (which I know you are), you’ve probably seen traffic coming from … Read more

Gathering Data From Virtual Programming

As it becomes more clear that social distancing practices aren’t going to end anytime soon, our attention is turning to … Read more

Virtual Museum Tours Are So March

In the beginning of all the closures, most museums heavily promoted their virtual tours. (Or, if they didn’t have one … Read more

Which Is Better: Plain Text Or Designed Emails?

A new experiment looks for definitive data on whether a plain text or a designed email will result in more … Read more

To Google Grant Or Not To Google Grant

Google Grants have been around for a decade already and are still a great way for your organization to appear … Read more

If You’ve Got A Date, You Can Automate

Automating emails can be a huge time-saver, not to mention provide more relevant messages to the recipients. In addition to … Read more

Time To Say Goodbye…To People Who Never Open Your Emails

I’d be willing to bet that not everyone to which you send emails opens them. Am I right? If this … Read more

What To Do When You’re Dark

I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light … Read more

My Favorite Digital Marketing Tools

I’m often asked what tools I use to manage digital marketing campaigns. Well, the wait is over! Let’s dive right … Read more

How To Get People To Open Your Emails

Short answer: Send them content they find interesting. Long answer: SendGrid’s 2019 Email Benchmark and Engagement Study data has been … Read more

Print With A Purpose

We tend to question whether or not we still need to place print advertising. The efficacy of newspaper ads  depends … Read more

It Isn’t Only About “Young” People

A recent article in The Economist predicts that 2020 will begin the decade of the “young old” (or “yold”).  This … Read more