Focus Areas
Email Marketing, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design
About
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
Connect With Ceci
Article Archive
How To Create A “Dark Post” On Facebook
Updated on December 19, 2016 Have you ever experimented with so-called “dark posts” on Facebook? A dark post (also called an unpublished post) is a post that doesn’t show up on your page but can be promoted through an advertising campaign. Dark posts can be really handy when you want to reach out to specific groups of people but not clutter your page with too much varying content. Some examples of how…
Setting Up Facebook Business Manager
Have you set up Facebook Business Manager for your organization yet? If not, you are missing out on one of Facebook’s best new features for businesses and organizations. Facebook Business Manager is an easy way to manage your Facebook pages, ads accounts, and the people who have access to them. So, you can allow certain members of your staff or vendors have different permissions. For instance, you could allow certain staff members to…
What Is Peach And Should I Be On It?
Have you heard about Peach? Peach is a new social network that just launched and has been gaining major traction over the past couple of weeks. So, what is it, you ask? It is like a combination of Snapchat, Instagram, Facebook, and Slack. When you sign up, you have your own profile where you can post images, videos, gifs, and text. Like Facebook, you have “friends” and can send and accept friend…
An easy way to make animated GIFs
Breaking news! Giphy has just launched their super simple GIF Maker. If you’re not familiar with Giphy, it is a site where you can find and share animated GIFs. Many have been waiting for them to add this service to their site as it is a logical extension of what they do. So, this morning I tried out the new GIF Maker and here’s how it works: First you select a…
How To Use IFTTT To Amp Up Your Social Media
If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the background and connect sites and apps together to create useful processes. These recipes can really help to amp up your social media game and save valuable time. Here is an example of one of my favorite recipes: What this…
Using Hashtags for Audience Engagement
On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign. Not only can they make your content easier to find in a search, but they can create a great opportunity for audience engagement. Here are some tips, tricks, and ideas on how to use hashtags to their fullest potential at your arts organization. And they’re all FREE! Create one hashtag for your organization that…
Lead Generation for Single Tickets
If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale. Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture…
How I Got 20 People To Sign Up For Our Email List In Less Than 48 hours
It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website. I never took it personally because I understand that people’s inboxes are full already before they get my engaging and super interesting emails about Palm Beach Opera. However, we’ve moved to a new email marketing system (dotmailer which I LOVE) which has really powerful automation features and we…
Yes, Print Does Still Matter
Just today, new findings from a Temple University study have been released showing that paper still has power. More specifically, that our brains react to and retain content that we have consumed on paper differently than digital. Roger Dooley has published a great summary article on 7/8/2015 about the findings on his always interesting Neuromarketing Blog. A couple of the key takeaways are below but I highly recommend that you take a few…
Need Videos Created On A Budget?
We all need to have video spots created at one point or another; whether it is for TV ads, social media, or just for our website. However, creating video spots when you have very little (or even no) video footage can be tricky and it quite quickly can turn into an expensive project. Last year, here at Palm Beach Opera, we had our video spots created by an AMAZING company that did…
Why White Space Is Crucial To UX Design
Just the other day I came across this great article written by Jerry Cao and Kamil Zieba and Matt Ellis on Fast Company about website design. As arts organizations, we sometimes feel that we need to put a lot of information on every page of our website so that people can see everything we offer. However, we must resist that temptation and learn to love white space in order for our websites to…
The Facebook Trick You’re Probably Not Doing
It is clear that Facebook wants you to pay to have lots of people see your content. Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work. However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If…
Its Like Google Alerts…On Steroids
With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where. We all use Google Alerts but they don’t catch everything. Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter Mention.com. I recently found…
Clean Up Your Email Lists
Ever wonder if you’re open rate is low partially because some of the emails on your list are no longer valid? Or, have you inherited an email list that may have addresses on it that are of undetermined age? Me too. Recently, I undertook the task of finding a service that would be able to clean my email list so that I know that each address is valid and able to receive…
An Easy Way To Maintain Your Brand Assets
If I had a nickel for every time I was asked to send someone our logo… If you’re in arts marketing, you know what I mean. We all deal with partner organizations, vendors, and designers who need our logo and brand assets and sometimes this can be time consuming to gather everything for them each time. I recently found out about Brandfolder.com which is a place where you can store all of your…
Create Easy Mockups
I just happened upon the slickest site for creating phone, tablet, and laptop mockups: Magic Mockups. Those of you who have ever needed to put a mockup of an app or website into a mobile device image know that it usually takes Photoshop or a professional design job if you don’t have Photoshop. Well, this cool little website makes it super easy to create them yourself right in your web browser. All…
How To Transform Ticket Buyer Data Into Useful Insights
With any ticketing system, we have access to a lot of data. Unfortunately, not all ticketing systems can spit that data back out in useful ways. Most reports are rather standard and can be exported to Excel but not everyone is an Excel guru that can turn all of that data in to useful insights about ticket buyer behavior. Last season, when faced with a ton of raw data in the form of…
Adding Heatmaps To Your Website
If you know me even just a little, you know that I love data. Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what “our people” like, what they want, and how they behave. Good data can either back that up or contradict it and put you on the right path. This is so true with websites. In my travels, I…