Add Context To Your Google Analytics Data Using Annotations

One of the best kept secrets in Google Analytics hiding in plain sight are annotations, which are little notes you can add to the timeline. Think of it like a 160-character max digital sticky note. Using them is very straightforward and they go a long way toward helping you keep track of variations in regular traffic patterns. Getting started is easy, just go to the Audience > Overview section of your Google Analytics admin panel. Select the down-arrow tab right below the timeline and an options panel will toggle open. Select the … Continue reading Add Context To Your Google Analytics Data Using Annotations