How To Adjust Session And Campaign Length Inside Google Analytics And Why It Matters

Once you’ve completed must-have configuration and settings modifications to your Google Analytics (GA) account, such as activating demographics reporting and search tracking then filtering out your own visits, it’s time to dive into some of the more dynamic skills, such as modifying the default Session and Campaign lengths. Out of the box, GA assigns default session and campaign lengths (source). Google provides some basic considerations on how to determine a reasonable length for your timeout threshold. The first suggestion is a no-fail solution, so if your primary website or ticketing website provider … Continue reading How To Adjust Session And Campaign Length Inside Google Analytics And Why It Matters