An Arts Managers Guide To Instagram What You Need To Know About Filters

Instagram for Arts Orgs: What You Need To Know About Filters

Once you’ve got your Instagram account set up and have made goals and content decisions, now, you’ll need to start posting pictures to your profile. This is the fun part. Like other social media and mobile phone cameras, the Instagram app gives users the opportunity to edit their pictures and to add filters to pictures, which are pre-determined and set combinations of various photographic settings.  A theater’s light board has one set level that makes the stage go dark and another set level that brings up floodlights…it’s the same thing here, but with your pictures … Read more

An Arts Managers Guide To Instagram What You Need to Know About Content And Setting Goals

Instagram for Arts Orgs: What You Need To Know About Content And Setting Goals

In the first part of this series, Jonathan Eifert walked you through the basics of creating an Instagram account. So, now that you’re set up, you’ll need to fill it with content and engage users. First, Lets Set Some Goals. Setting goals is a way to measure your success and to determine how effective your presence is on Instagram. #1: Set a follower goal. People who want your pictures to appear in their homefeed are called “followers.” As they scroll, they’ll see anything you post publicly and be able to like, comment, or share … Read more

An Arts Managers Guide To Instagram

Instagram For Arts Orgs: What It Is And What You Need To Know About Setting Up An Account 

Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding Instagram, and any social platform, is what demographic does it tap? Ninety percent of Instagram users are under the age of 35. Clearly, the majority of the 400 million users are “young users.” With that said, arts organizations should be interested in developing a strong Instagram account in order to attract a younger demographic to their concerts, events, etc. Below are some … Read more

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