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Mastering The Art Of Screencaps

Mastering The Art Of Screencaps

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How many times have you endured the frustration of exchanging half a dozen email messages when one would have sufficed due to a lack of visual frame of reference for something like a specific element within a website or a piece of print material still in the design stages? Fortunately, one of the most useful skills you can develop to cut through the frustration and get the feedback you need is learning to master the art of the screencap (also known as a screenshot). Default Device Captures Most operating systems (OS) and/or … Read more

Brand Loyalty

Get To Know Your Millennials

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There’s a fascinating infographic from badgeville.com published via their blog on 12/18/2013 in an article by Adena DeMonte that provides insight into what they define as info marketers and managers need to know about Millennials. It’s a wonderfully comprehensive infographic in that it doesn’t gloss over a few key points and instead, focuses on a broader data cross section. You would have to be operating under a rock to miss the growing attention focused on Millennials as both ticket buyers and prospective employees but awareness and knowledge are not one in the … Read more

My Name is URL: Tracking Clickthroughs with Custom Links

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Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL Builder. (cue John Williams fanfare) The Google URL builder helps you create custom URLs that allow you … Read more

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