Why You May Want To Wait Before Upgrading To Google Analytics 4
You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cross device tracking, and deeper data controls. Having said all of that, there are a few strong reasons why you may want to wait before upgrading. G4 won’t connect to most open source publishing platforms, like WordPress, using one of the many common plugins that connect websites to your Google Analytics account. Even Google’s own Site Kit … Read more
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…