Creating a Social Media Plan: Do Some Analysis and Set Some Goals

Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Do some analysis on your current profiles. If you’ve decided to stay on Facebook or Twitter or Google+, great.  Let’s look at how you’re doing on there. There are multiple ways to measure your success on these platforms.  Think about using: How many followers/likes/subscribers … Read more

Creating a Social Media Plan: Make Some Decisions

Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Let’s make some decisions and decide which platforms you are going to be on. Every day, a new social media site pops up and is touted as the next big site. But, let’s be real … they seldom are the next big site and … Read more

Creating a Social Media Plan: Survey Your Audience

Having a plan lets you look at your social interaction comprehensively and see how it fits into other engagement and marketing goals.  Plus, it makes it really easy when the social media handler gets sick and the box office has to use that Twitter thing until they’re back. Ask YOUR audience. Your people may favor a particular site or want something in particular.  The only way to know this is to ask them. Don’t neglect this step.  Yes, I, social media guru and queen of all Instagram, have great ideas and can … Read more

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