One Simple Change To Google Analytics Anyone Can Do (and everyone should)

Google Analytics (GA) is a remarkable resource but too many arts marketers aren’t able to leverage everything it has to offer. It’s not from a lack of trying or desire; in many cases, GA can simply seem overwhelming; fortunately, Google rolls out a seemingly endless stream of improvements and over the past year, many of those have been geared to one-click-simple changes; case in point, activating demographics and interest reports. Previously, this little gem required a slight modification to your tracking code which you then had to upload to your site (and … Continue reading One Simple Change To Google Analytics Anyone Can Do (and everyone should)