Jonathan Eifert, contributor

Focus Areas

Social media marketing, Email marketing, Blogging, Personal branding, Non-profit branding, Strategic partnerships, Managing virtual teams.


Jonathan Eifert represents arts organizations and classical musicians seeking to build their social equity through the fusion of traditional and new media. He specializes in concert promotion, social media management, organizational communications, press relations, and brand partnerships. Project highlights have included bolstering the social media platforms of star tenor Michael Fabiano through strategic content, generating key press placement for the Cleveland International Piano Competition, managing the Golandsky Institute’s Summer Symposium at Princeton University, and rebranding the film series Living the Classical Life.

Jonathan previously worked at IMG Artists (London) and Astral (Philadelphia) before founding Jonathan Eifert Public Relations that serves clients throughout the U.S.

While living in London, Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds his Bachelor of Music degree in piano from Cairn University and is an associate member of the Grammy Recording Academy.

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Jonathan Eifert Contributor 2017

Article Archive

Website as mothership infographic

Drive More Traffic To Your Website

Place links on social media channels that send fans back to your website – always! It may sound simple, yet so many artists and organizations don’t do it. I have seen social media content that is relevant to an artist’s brand or an organization’s mission, yet for some reason their social media content doesn’t link back to their website. Driving web traffic is important for obvious reasons, but in case you are…

Manage Virtual Teams Remotely

If you are a freelancer and/or part of a virtual team, may be helpful for you and your team to stay on track! I was introduced to Producteev, a free online project management platform, when I commissioned a major website and rebrand for the Golandsky Institute. We had hired a web developer in Tennessee, but we are based in New York/Philadelphia. Instead of countless emails getting opened/misplaced/lost, Producteev allows all team members…

Keep Track of Journalists by Using Twitter Lists

With an over abundance of social media notifications from personal and professional circles, it is important to see through the “digital fog” and filter information. I have found Twitter lists to be very helpful particularly when keeping track of music industry journalists, critics, and editors. Your own list should help you navigate the overwhelming content in your Twitter newsfeed and help you stay focused on one particular subject area. If you’re like…

Five Fabuluxe Business Meeting Spots In New York City

I absolutely love New York. Every time I have the chance to go, I do! While I’m based in Philadelphia, New York is just a day trip away and due to my management roles, I’m often doing business in the city. I primarily conduct meetings in the Meatpacking District because it is one of the trendiest spots at the moment. Even though I’m in the classical music industry that’s not known for…

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How To Create Quick Professional Graphics For Facebook

IMAGINE! It’s Friday afternoon, your office closes at 5 PM, and you still haven’t posted something to your organization’s Facebook page. You know you don’t want to post another boring photo of your last event.  What do you do? With many small arts organizations, a whole department doesn’t always handle such tasks like the one described. Your organization might only have two employees and the workload is shared.  Plus, you might not…