Ceci Dadisman, senior contributor

Focus Areas

Email Marketing, Box Office, Branding, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design, Graphic Design

About

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Connect With Ceci

Ceci Dadisman

Article Archive

What Is Peach And Should I Be On It?

Have you heard about Peach? Peach is a new social network that just launched and has been gaining major traction over the past couple of weeks. So, what is it, you ask?  It is like a combination of Snapchat, Instagram, Facebook, and Slack.  When you sign up, you have your own profile where you can post images, videos, gifs, and text. Like Facebook, you have “friends” and can send and accept friend…

An easy way to make animated GIFs

ContentsBreaking news!First you select a video link from which you want to create a GIF.Then you use the sliders to choose how long you want your GIF to be and what section of the video you want to use.Then you create your GIF. Breaking news! Giphy has just launched their super simple GIF Maker.  If you’re not familiar with Giphy, it is a site where you can find and share animated GIFs….

How To Use IFTTT To Amp Up Your Social Media

If you’ve never used IFTTT (If This Then That), you should definitely take a look at this FREE resource! In a nutshell, IFTT allows you to set up “recipes” that run in the background and connect sites and apps together to create useful processes.  These recipes can really help to amp up your social media game and save valuable time. Here is an example of one of my favorite recipes: What this…

Using Hashtags for Audience Engagement

On social media, hashtags are one of the most powerful thing you can utilize in your marketing campaign.  Not only can they make your content easier to find in a search, but they can create a great opportunity for audience engagement.  Here are some tips, tricks, and ideas on how to use hashtags to their fullest potential at your arts organization.  And they’re all FREE! ContentsCreate one hashtag for your organization that…

Lead Generation for Single Tickets

If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale.  Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture…

How I Got 20 People To Sign Up For Our Email List In Less Than 48 hours

It has always been a bit of a struggle for me to get large numbers of sign-ups for our email list through our website.  I never took it personally because I understand that people’s inboxes are full already before they get my engaging and super interesting emails about Palm Beach Opera. However, we’ve moved to a new email marketing system (dotmailer which I LOVE) which has really powerful automation features and we…

Yes, Print Does Still Matter

Just today, new findings from a Temple University study have been released showing that paper still has power.  More specifically, that our brains react to and retain content that we have consumed on paper differently than digital. Roger Dooley has published a great summary article on 7/8/2015 about the findings on his always interesting Neuromarketing Blog. A couple of the key takeaways are below but I highly recommend that you take a few…

Need Videos Created On A Budget?

We all need to have video spots created at one point or another; whether it is for TV ads, social media, or just for our website.  However, creating video spots when you have very little (or even no) video footage can be tricky and it quite quickly can turn into an expensive project. Last year, here at Palm Beach Opera, we had our video spots created by an AMAZING company that did…

Why White Space Is Crucial To UX Design

Just the other day I came across this great article written by Jerry Cao and Kamil Zieba and Matt Ellis on Fast Company about website design. As arts organizations, we sometimes feel that we need to put a lot of information on every page of our website so that people can see everything we offer. However, we must resist that temptation and learn to love white space in order for our websites to…

The Facebook Trick You’re Probably Not Doing

It is clear that Facebook wants you to pay to have lots of people see your content.  Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work.  However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If…

Its Like Google Alerts…On Steroids

With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where.  We all use Google Alerts but they don’t catch everything.  Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter Mention.com.  I recently found…

Brandfolder

An Easy Way To Maintain Your Brand Assets

If I had a nickel for every time I was asked to send someone our logo… If you’re in arts marketing, you know what I mean.  We all deal with partner organizations, vendors, and designers who need our logo and brand assets and sometimes this can be time consuming to gather everything for them each time. I recently found out about Brandfolder.com which is a place where you can store all of your…

Create Easy Mockups

I just happened upon the slickest site for creating phone, tablet, and laptop mockups: Magic Mockups.  Those of you who have ever needed to put a mockup of an app or website into a mobile device image know that it usually takes Photoshop or a professional design job if you don’t have Photoshop.  Well, this cool little website makes it super easy to create them yourself right in your web browser. All…

How To Transform Ticket Buyer Data Into Useful Insights

With any ticketing system, we have access to a lot of data.  Unfortunately, not all ticketing systems can spit that data back out in useful ways.  Most reports are rather standard and can be exported to Excel but not everyone is an Excel guru that can turn all of that data in to useful insights about ticket buyer behavior. Last season, when faced with a ton of raw data in the form of…

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