Ceci Dadisman, senior contributor

Focus Areas

Email Marketing, Box Office, Branding, Marketing, Public Relations, Communications, Digital Marketing, Technology, Facebook Advertising, Social Media, Web Design, Graphic Design

About

Ceci is a multi-faceted marketing professional with more than 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Connect With Ceci

Ceci Dadisman

Article Archive

Stop With The Boring CTAs Already!

It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement.  However, we tend to use the same text over and over again.  “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on…

Yes, We Need To Change The Theater Experience

If you have not yet read Terry Teachout’s recent article in the Wall Street Journal about the California Symphony’s new efforts to bring in millennials, you must read it immediately. Like, right now. Don’t worry, I’ll wait. Ok, now that you’ve read it, let’s talk about two major points that every arts administrator should take to heart: “What the California Symphony discovered, in short, was that “almost every single piece of negative feedback…

messages

Why People Unsubscribe From Your Emails

At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study.  This thing is chock full of data about customer-first marketing, which they define as: An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations. One of the findings that particularly interested me is about…

We Say We Want New Patrons But Do We Really

We Say We Want New Patrons…But Do We Really?

All of us folks who work at arts organizations know that we need a steady stream of new people coming in to stay in existence. Right? Right. We, as organizations, repeat the mantra that we want new people to come through our doors. However, we also continually do things that seem to demonstrate the opposite. If we are serious about getting and keeping new patrons, we are going to need to pay more…

Social Media Update 2016

Social Media Update 2016

A few weeks ago, the Pew Research Center released their Social Media Update. Take a look and see lots of great data about how people are using social media. Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of…

You Down With UGC?

You Down With UGC?

Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study found that only six per cent of people surveyed trusted traditional advertising and over three-quarters of those surveyed state they prefer looking at user-generated images. This isn’t surprising to me at all. We’re much more likely to pay attention to a…

How to Create Custom Audiences on Facebook

How to Create Custom Audiences on Facebook

Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audiences and Lookalike Audiences. As per Facebook, “a Custom Audience from a customer list is a type of audience you can create made up of your existing customers.” And, “Lookalike Audiences are a way to reach new people…

application verification

Software That Helps Nonprofits Screen Volunteers

Here is a must-read article from the Pittsburgh Post-Gazette about new software built just for nonprofit organizations. Application Verification, a 6-year-old East Pittsburgh technology business, has built employee screening systems for 300 organizations ranging from Westinghouse Electric to oil and gas firms that hired thousands of workers during the shale drilling boom. So it didn’t surprise David Reed, chief operating officer, when a group of local nonprofits in 2014 sought its help in…

Stop Buying Online Ads Direct Right Now

Stop Buying Online Ads Direct Right Now

So, when you want to run some online display ads, are you placing them through your local newspaper, TV news station, or magazine? STOP. Placing ads direct on sites like these is the equivalent of ye olde “spray and pray” approach which is rarely successful with limited arts organization budgets.  You end up spending a lot of money for little to no results. Success in online display advertising is all about targeting….

3 Things All Your Facebook Posts Should Have

3 Things All Your Facebook Posts Should Have

We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any social media, really) is engagement.  “Reach” doesn’t really matter if no one is engaging with your content. It goes without saying that your post copy should be engaging and relevant.  I usually recommend no…

The Most Creative People in Arts Administration

Do You Know A Creative Arts Administrator?

In our lives as arts administrators, it is all about the art, right? Everything we do is to showcase the art and the artists, whether they be opera singers, ballet dancers, violinists, painters, etc.  And when recognition comes, it is usually related to the art like reviews and awards. But what about all of the hard work that goes in to getting people to see the art?  What about all of us…

How to Create Custom Dashboards

How To Create Custom Dashboards

Do you have specific pieces of data that you always want to see when you’re checking your Google Analytics? (Because I know you are checking  your Google Analytics regularly, right? Yes. Yes, you are.) A super handy way to streamline the process is to create a custom dashboard. You can take almost any data set that is in Google Analytics and put it into a dashboard.  Let me show you! ContentsStep 1:…

Never Waste Time Scheduling Meetings Again

Never Waste Time Scheduling Meetings Again

How many times have you gone back and forth and back and forth and back and forth with a colleague, vendor, or other contact to schedule a simple meeting or call?  Annoying, right?  All of that hullabaloo is taking up valuable minutes of your day that you could be using to create arts admin awesomeness. Luckily, there are a few tools out there now that allow you to simply send a URL and…

Can You Double Your Clicks with the Jeopardy Effect

Can You Double Your Clicks With The Jeopardy Effect?

I recently came across this oldie but goodie on Roger Dooley’s Neuromarketing blog and wanted to share.  (If you don’t follow Roger on social media or regularly read his blog, you should do so immediately. He is awesome!) Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to…

Let's Get Your Facebook Ad Campaigns Organized

Let’s Get Your Facebook Ad Campaigns Organized

Are you advertising on Facebook by clicking the Boost Post button at the bottom of your posts?  That’s certainly one option to consider and fellow ArtsHacker Jonathan Eifert covered recently covered that option in a wonderfully detailed post but since ArtsHacker is all about options, I have something special to share with you. Facebook has a handy structure for ad campaigns: Campaign > Ad Sets > Ads. Here’s a fun graphic to…

The 2015 Arts Industry Digital Benchmark Study

It’s here! The 2015 Arts Industry Digital Benchmark Study

Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study.  WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still…

instagram business profile

Instagram’s New Business Tools

From Techcrunch on May 31, 2016 Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew; like how the profiles would be structured, and what sort of…

No One Cares About Your Website Slider

No One Cares About Your Website Slider

I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website.  You probably do right now.  Well, the cold hard truth is that very few people are actually seeing that slider content. How do I know this?  DATA. (No, not this Data.  I’m talking about real facts that have been collected and analyzed over time.) I think it makes us (meaning arts marketers…

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