Google Analytics Decoded: The Code Snippets

At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and Ceci Dadisman. Google Analytics is a powerful tool. But it all depends on and starts with the proper code snippet. You may be building a new website or perhaps you have inherited a website that doesn’t yet have the tracking code, or perhaps you have a website that has the outdated snippet. Or you just want to check your current setup. … Continue reading Google Analytics Decoded: The Code Snippets