Press Kits: What Arts Orgs Actually Want

Press kits are easy, all it takes is making some photos and a pdf bio available then call it a day, right? Guess again. While that might be the bare minimum from days past, an effective artist press kit requires considerably more time and effort to craft. It isn’t unfair to say most arts marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult, they … Read more

Looking For A Creative Business Holiday Card Idea?

Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card. The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress. The template I designed for users of my web development agency focuses on some key performance indicators (KPIs) from their Google … Read more

16 Is The Font Size Of Wisdom (For Web Design At Least)

The assertion that arts and cultural audiences are getting older and dying out probably reached trope status decades before the word trope entered popular usage. While this may be true and require programming and market positioning that will appeal to younger audiences, there are some very practical experiential considerations for serving older audiences to keep in mind.  One of them is web design. Entrepreneur magazine had a guest post by Brian Greenberg discussing some small design changes that make websites more easily used by those over 50.  As you might imagine, readability … Read more

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