16 Is The Font Size Of Wisdom (For Web Design At Least)

The assertion that arts and cultural audiences are getting older and dying out probably reached trope status decades before the word trope entered popular usage. While this may be true and require programming and market positioning that will appeal to younger audiences, there are some very practical experiential considerations for serving older audiences to keep in mind.  One of them is web design. Entrepreneur magazine had a guest post by Brian Greenberg discussing some small design changes that make websites more easily used by those over 50.  As you might imagine, readability … Read more

HeatMap

Are You Looking At My Heatmap?

If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, you will know what are the most clicked areas on a page, what paragraphs people select while … Read more

Breaking Up With Adobe

Breaking Up With Adobe

It’s not you, Adobe. It’s me. You see, I am a long time Adobe software user. I started using the institutional licenses in school at the University of Missouri, and Adobe Creative Suite 3 was one of the first pieces of “pro” software I ever purchased. After CS6, when Adobe moved to the Creative Cloud subscription plans, I was torn. On one hand, it was going to be expensive. On the other hand, I used this software an awful lot, and I always got excited about new features when they became available. … Read more

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