Looking For A Creative Business Holiday Card Idea?

25shares 2Share on Facebook 22Share on Twitter 1Share on LinkedIn 0 0Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card. The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress. The template I designed for users of my web development … Read more

16 Is The Font Size Of Wisdom (For Web Design At Least)

23shares 2Share on Facebook 19Share on Twitter 1Share on LinkedIn 1 0The assertion that arts and cultural audiences are getting older and dying out probably reached trope status decades before the word trope entered popular usage. While this may be true and require programming and market positioning that will appeal to younger audiences, there are some very practical experiential considerations for serving older audiences to keep in mind.  One of them is web design. Entrepreneur magazine had a guest post by Brian Greenberg discussing some small design changes that make websites more … Read more

HeatMap

Are You Looking At My Heatmap?

22shares 1Share on Facebook 19Share on Twitter 1Share on LinkedIn 0 1If you’ve ever seen me speak at a conference or attended one of my webinars, you know I love to use heatmaps to illustrate how people interact with websites and emails. Smashing Magazine recently published a great little article on using heatmaps to track activity on your WordPress website. Unlike Google Analytics, which works with numbers and statistics, the heatmaps show you the exact spots that receive the most engagement on a given page. Through heatmaps, you will know what are the … Read more

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