Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)

Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin panel, don’t be surprised if you pop in and see a metrics big goose egg staring back at you. ContentsActivating Site SearchInputting Necessary Query ParametersThat’s it, pencils down. Activating Site Search Go to your GA Admin panel. … Continue reading Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)