Tracking Blackbaud Donations Using GTM

If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: +  Two Google Tag Manager Triggers +  Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In order to set this up, you must have a Google Tag Manager account which is free. If … Read more

Get Into The Pronoun Groove With Zoom

As a member of Gen X, I’ll be the first to admit that incorporating pronoun use into my daily routine takes a conscious effort. Having said that, pronoun use is a positive step toward improved inclusion and one contemporary point of contact you might be overlooking is your Zoom display name. Fortunately, Zoom makes it super simple to add your preferred pronouns to your display name. Go to My Account, it should default to the Profile setting, select the Edit Add pronouns to your display name. If you run into problems with … Read more

Many Lens of Board Recruitment

The upheaval of the past year in terms of public health, politics, social equity and other areas of concern have made it clear that a new operating environment will emerge, shaped by a changing set of expectations. Many organizations are recognizing that the composition of their governing board needs to be adjusted in order to better reflect the composition of the constituencies the organization serves or simply provide advice and guidance in areas which it had been lacking. However, a poorly considered and executed effort to diversify the composition of the board … Read more

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