Tracking Blackbaud Donations Using GTM
If your organization uses a Blackbaud product, you know that it is tough to track conversions. The folks at LumenAd have created a handy recipe to do it using Google Tag Manager. What’s in this recipe: + Two Google Tag Manager Triggers + Two Google Manager Tags All four work with each other to track the Donation Confirmation of MOST Blackbaud donation pages and allows you to trigger a pixel based off of this page. In order to set this up, you must have a Google Tag Manager account which is free. If … Read more