Tracking Conversions With GA Goals

In the previous post in this series, we talked about why it is a good idea to track incremental conversions on your website. Now, we’ll take a look at exactly how to set those conversion actions up in Google Analytics. Setting Up Goals The easiest way to do this (and without any coding) is to use goals. As per Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. We’re going to … Read more

Get Up And Running With Google Search Console

While Google Search Console (GSC) has always been a power tool every organization should use, it still manages to be one of those things that gets overlooked. Fortunately, it’s increasingly easy to get an account up and running. Google Site Kit, for WordPress, completely automates what used to be a multi-step process. We’ll review how to set up an account manually in a subsequent article. But even if you have an account set up, it isn’t uncommon to see groups do nothing with it after that. The first thing you should do … Read more

How To Make Concert Programs The Right Way

If you’ve been in a position of having to create a concert program, or have them emailed from colleagues and collaborators, you know there are lots of ways to deal with positioning composers and titles. In this tutorial, I’m going to talk about the right way, using the tools that are built-in for exactly this purpose, that will make your programs look great and keep them easy to maintain: tab stops. Instead of entering the perfect number of spaces and tabs between titles and composers, you only need one tab, and let … Read more

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