Upward Trajectory

Traffic continues to grow at a steady pace as does overall reach and engagement.
0
%
increase in overall visitors
0
%
increase in new visitors
0
%
more organic search traffic

7.5%

increase in overall visitors

15%

increase in new visitors

27%

more organic search traffic
demographics

Demographics

Millennials once again dominated readership and while Gen X’s occupied the second place spot, Gen Z readers increased from 11 to 16 percent of overall readership.

Male readers increased among Millennials while female readers saw slight increases across every other age group, most notably, Gen Z. Overall, male readers increased a percentage point over last year.

  • 18-24: 16%
  • 25-34: 34%
  • 35-44: 23%
  • 45-54: 15%
  • 55-64: 8%
  • 65+: 4%
  • male: 53%
  • female: 47%

More Content = More Skills!

0
articles

+100 from 2016

0
categories and tags

+14 from 2016

0
new special features

75% increase

content

413

articles

+100 from 2016

193

categories and tags

+14 from 2016

3

new special features

75% increase

Most Popular Articles From 2017

Social Junkies

More readers connected to content using Facebook, Twitter, and LinkedIn than any previous year.

Three Brand New Series...

…designed to help you get noticed, master Google Search Console, and push back against post net neutrality slowdowns.

A Pair Of New Guest Authors

We’re all about expanding to include new voices offering unique expertise. To that end, Rob Deemer delivered a big ‘ol box of knowledge about what new arts manager’s should have in their toolbox. Aaron Overton offered several tech-focused articles covering the most important things arts managers should know about programmers, the ins and outs of updating wordpress plugins, and more.

Even More Email Subscribers

The weekly email subscription is hands down the most popular and we saw increases each and every month of 2017!
0
%
increase in weekly subscribers
0
%
increase in per post subscribers

11%

increase in weekly subscribers

6.8%

increase in per post subscribers
email

It Was An Exciting Year

THANK YOU!
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So, where do we go from here?
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Don't Stop Hacking The Arts Yet...

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