What’s In a Nme: Part Deux

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By: Phil Paschke

In: Marketing & Communications,

Back in April I skewered bad twitter handles and the regrettable word abbreviations that result from the character limit (while telling you how to easily change yours), and Arts Hacker editor in chief Drew McManus suggested I follow up with some examples that keep your organization’s initials intact.

By the way, did you know you probably use an initialism, not an acronym? If an abbreviation forms a pronounceable word like LASER (Light Amplification by Stimulated Emission of Radiation) or RADAR (RAdio Detection And Ranging), then it’s an acronym. If you say each letter individually, like FBI (Federal Bureau of Investigation) or NSA (please don’t read my emails), it’s an initialism. Now that you know that, you too can be the most pedantic person in the office!

initialism

On to a few examples that I’ve come across:

@ASOrchestra
It’s your acronym initialism, plus the daily recommended intake of rchestra.

@ASOtweets
It’s not just a twitter handle; it’s a sentence!

@ASOmusic
As opposed to ASOcomedyhour, I guess.

@yourASO
Let’s be honest: you hate saying it, but your Executive Director loves it. Because community engagement.

@theASO
Let’s be honest: this is what everyone calls it anyway.

I’d have to recommend against using underscores or dashes, as in @A_S_O. Not only do they look funny, but you have to hunt for them on your smartphone keyboard. I know, society is shallow. Deal with it.

Have you come across other twitter handles you like? Let us know in the comments!

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Phil Paschke
Philip has had a fascination with all things tech ever since his parents brought home a Commodore 64 and he learned to type Load “*”,8,1. Combining his love of gadgets with a passion for music, he completed a B.Mus in Theory and Composition, while working part-time at the Edmonton Symphony Orchestra & Winspear Centre box office. After thirteen years with the organization progressing through titles like New Media Specialist and Communications Manager, he recently relocated to Wagga Wagga, Australia (really) for a down-under adventure. Whichever hemisphere he's in, Philip makes time for fine food, peaty scotch, and staying up way too late playing Sim City.
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